Prerna Sangal

Trailblazer
DISC Type : DI

Head of Marketing at ZigZag

Delhi, India

Overview

Prerna is the Head of Marketing for Simba Beer and ZigZag Vodka, specializing in brand storytelling and consumer trends for the alco-bev industry. A Chartered Accountant and Nanyang Business School MBA graduate, she is described by colleagues as organized, determined, and results-oriented, with a unique financial-to-creative career trajectory.

She identifies as a storyteller and writer, with a passion for sustainable fashion, as evidenced by her publication on Indian artisans. In her downtime, Prerna enjoys the idea of a beach holiday, favoring linen and cotton fabrics. She also shows a keen interest in cultural events like art weekends and concerts.

Unique fact: Prerna made a significant career pivot from being a Chartered Accountant to a brand and marketing leader after completing her MBA.

Personality Overview

Values Relationships

Charismatic

Friendly But Fast

They respond better to a combination of speed and relationship.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Brand Storytelling
Her professional headline is "Storyteller in general" and she emphasizes creating authentic campaigns, like Simba's "First Time" YouTube series, to connect with consumers.
Alco-bev Marketing
As marketing head for two distinct alcohol brands, she is deeply involved in navigating industry trends, including packaging innovation and targeting Gen Z consumers.
Marketing Execution
She has publicly shared a strong opinion that the marketing industry faces an "execution problem" with "big talk, weak output, " indicating a focus on tangible results.

Media Appearances

Prerna has no verified media appearances

Work History

3-2024
Head of Marketing at ZigZag
7-2023
Head of Marketing at Simba
2-2022 - 1-2023
City Lead | Delhi NCR at Wabi Project
8-2019 - 11-2021
Regional Brand Manager at SC Johnson
10-2017 - 4-2018
E-commerce brand and business manager at Dressfolk

Education

2018 - 2019
Master of Business Administration - MBA from Nanyang Business School
2011 - 2014
Chartered Accountant from The Institute of Chartered Accountants of India

More Information

Social Presence :

Prographics :

Exp : 5 Location : Delhi, India Job Level : Mid-senior Designation : Head of Marketing at ZigZag
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Insights For Selling To Prerna

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prerna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Prerna

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Prerna move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Prerna take some risk or not?

  • They can take risks if necessary.

You And Prerna

Personality Compatibility


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