Shalini Sharma

Doer
DISC Type : ds

Head of Marketing at Piccadily Distilleries

Gurgaon, Haryana, India

Overview

Shalini Sharma is the Head of Marketing at Piccadily Distilleries, an experienced professional skilled in building premium brands within the spirits industry. Described by colleagues as passionate, meticulous, and a thoughtful leader, she focuses on brand strategy and consumer insight. She holds an MBA in Marketing from the Institute Of Marketing & Management.

Outside of her corporate role, Shalini is the founder of Six Yard Story, a sustainable fashion brand. The D2C venture was created to empower weavers, revive traditional Indian craftsmanship, and bring handloom apparel back into womens everyday style, reflecting her passion for slow fashion and artisanal heritage.

After a successful 16+ year corporate marketing career, she co-founded her own artisanal fashion company in 2020.

Personality Overview

Results Focused

Risk-Accepting

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Indian Single Malts
As a marketing leader at Piccadily, she frequently writes and speaks about the global rise of Indian single malts and is leading the "single malt revolution. "
Brand Storytelling
Emphasizes that for premium spirits, the consumer's connection to the brand's provenance and story is a critical part of the experience.
Sustainable Fashion
Co-founded Six Yard Story, a premium brand focused on reviving the slow fashion movement and promoting the use of natural fabrics and dyes.

Media Appearances

Shalini has no verified media appearances

Work History

6-2023
Head of Marketing at Piccadily Distilleries
1-2020
Founder - Six Yard Story at Six Yard Story
8-2019 - 12-2019
Sr. Vice President - Keystone at India Sotheby's International Realty
8-2018 - 12-2018
Head Of Marketing - Ritu Kumar at Ritika Private Limited (RITU KUMAR)
4-2017 - 7-2018
Marketing Controller Reserve Brands India & ISC Markets at Beam Suntory India at Beam Suntory

Education

PGDBM from Institute Of Marketing & Management

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurgaon, Haryana, India Job Level : Mid-senior Designation : Head of Marketing at Piccadily Distilleries
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Insights For Selling To Shalini

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shalini is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shalini

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shalini move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shalini take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shalini

Personality Compatibility


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