Preston Wigner

Enthusiast
DISC Type : i

Chairman, President and CEO at Universal Corporation

Richmond, Virginia, United States

Overview

Preston has no verified overview

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Preston has no verified topics they care about

Media Appearances

Preston has no verified media appearances

Work History

10-2024
Chairman, President and CEO at Universal Corporation
4-2024 - 10-2024
Senior Vice President at Universal Corporation
3-2003 - 4-2024
Vice President and General Counsel at Universal Corporation
10-2024
Chairman, President and CEO at Universal Leaf Tobacco Company
4-2024 - 10-2024
Executive Vice President at Universal Leaf Tobacco Company

Education

1994 - 1997
Education details unavailable from University of Richmond School of Law
1986 - 1990
BBA from James Madison University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Chairman, President and CEO at Universal Corporation
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Insights For Selling To Preston

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Preston is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Preston

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Preston move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Preston take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Preston

Personality Compatibility


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