Primrose Foster

Enigma
DISC Type : idc

Marketing Lead - Advisely at Iress

Beaconsfield, New South Wales, Australia

Overview

Primrose Foster is the Marketing Lead for Advisely at Iress, focusing on financial services and technology. She leverages her Bachelor of Communications from the University of Technology Sydney to drive marketing for financial software. She has recently been involved in launching new tools to help advice businesses grow.

She has a background in creating educational content for financial clients and investors, aiming to foster a more transparent and efficient finance industry.

Personality Overview

Challenger

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Financial Technology
Her role at Iress and posts about the "WealthTech Summit" and new tools demonstrate her focus on technology for the financial advice sector.
Business Growth
She is passionate about helping financial practices maximize profit and create capacity, as shown in her posts about organic growth and referral generation.
Go-to-Market Strategy
[Predicted] As the Marketing Lead for Advisely, she is likely focused on successfully launching and positioning new financial technology products in the market.

Media Appearances

Primrose has no verified media appearances

Work History

7-2023
Marketing Lead - Advisely at Iress
4-2021 - 7-2023
Digital Marketing Manager at Iress
11-2020 - 4-2021
Social Media & Community Manager at Iress
4-2021 - 7-2023
Digital Marketing Manager at NMPEducation
8-2018 - 4-2021
Social Media & Community Manager at NMPEducation

Education

2011 - 2013
Bachelor of Communications from University of Technology Sydney
2008 - 2010
Education details unavailable from St Andrews Cathedral School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Beaconsfield, New South Wales, Australia Job Level : Mid-senior Designation : Marketing Lead - Advisely at Iress
URL has been copied!

Insights For Selling To Primrose

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Primrose is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Primrose

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Primrose move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Primrose take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Primrose

Personality Compatibility


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