Priscilla Ferreira

Questioner
DISC Type : c

Diretora de Logística, Supply Chain e Operações at Grupo CVLB

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Priscilla is the Director of Logistics, Supply Chain, and Operations at Grupo CVLB, with extensive experience in large-scale retail. She specializes in building high-performance teams and implementing quality tools to enhance processes. She holds a Green Belt certification and an MBA in Project Management from FGV.

She won a company-wide award at brMalls for implementing a Quality in Service program, which was voted the best project of the year.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Logistics
Her entire career is focused on managing supply chain, distribution, and e-commerce for major retail companies, including overseeing teams of over 450 people.
Omnichannel Strategy
She holds a certification in Omnichannel Strategy and Management, reflecting her expertise in integrating physical and digital retail channels.
Leadership Development
Described as an "exemplary leader, " she emphasizes creating high-performance teams and has a background in Human Resources, focusing on organizational development.

Media Appearances

Priscilla has no verified media appearances

Work History

4-2023
Diretora de Logística, Supply Chain e Operações at Grupo CVLB
4-2018 - 4-2023
Diretora de Logística, Supply Chain e E-commerce at Casa & Video
1-2017 - 3-2018
Gerente Geral de Logística e Supply Chain at Casa & Video
12-2015 - 1-2017
Gerente de Recursos Humanos at Casa & Video
5-2010 - 9-2012
Analista Sênior de Processos CSC at brMalls

Education

2014 - 2016
MBA em Gerenciamento de Projetos from FGV - Fundação Getulio Vargas
2011 - 2012
MBA em Gestão de Recursos Humanos from Universidade Federal Fluminense

More Information

Social Presence :

Prographics :

Exp : 14 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : N/A Designation : Diretora de Logística, Supply Chain e Operações at Grupo CVLB
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Insights For Selling To Priscilla

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priscilla is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Priscilla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Priscilla move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Priscilla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Priscilla

Personality Compatibility


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