Priscilla Hioe Burleson

Wildcard
DISC Type : csi

Director of Product Management, Audience Experiences at Cox Automotive Inc.

Atlanta Metropolitan Area, United States

Overview

Priscilla Hioe Burleson is a transformational product leader at Cox Automotive, currently serving as Director of Product Management for Audience Experiences. Her career is rooted in media, with significant experience at CNN developing mobile and OTT apps. Colleagues describe her as a thoughtful, methodological, and detail-oriented leader with a keen sense of product strategy.

Outside of her professional life, Priscilla has demonstrated leadership as a former team captain for the Atlanta Braves Tomahawk Team. Based on her public activity, she appears to have an appreciation for designer fashion and luxury goods, having engaged with local Atlanta-based consignment businesses.

Unique fact: Priscilla has a background in team leadership as a former captain for the Atlanta Braves Tomahawk Team.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Audience Experiences
Her current title and professional focus at Cox Automotive involves leading product management for audience experiences.
B2C App Strategy
Her headline emphasizes B2C apps and she has a demonstrated history of managing consumer-facing mobile applications at both CNN and Cox Automotive.
OTT Products
During her time at CNN, she was instrumental in launching multiple Over-The-Top (OTT) products in a highly competitive market.

Media Appearances

Priscilla has no verified media appearances

Work History

1-2025
Director of Product Management, Audience Experiences at Cox Automotive Inc.
10-2022 - 1-2025
Senior Lead Product Manager, Apps at Cox Automotive Inc.
1-2021 - 10-2022
Lead Product Manager, Apps at Cox Automotive Inc.
4-2018 - 12-2020
Product Manager, Mobile apps and OTT at CNN
8-2017 - 4-2018
Ad Product Manager at Cox Media

Education

Bachelor of Arts (BA) from Georgia State University
Education details unavailable from North Cobb High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Management, Audience Experiences at Cox Automotive Inc.
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Insights For Selling To Priscilla

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priscilla is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Priscilla

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Priscilla move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Priscilla take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Priscilla

Personality Compatibility


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