Priscilla Hioe Burleson in

Priscilla Hioe Burleson

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Director of Product Management, Audience Experiences at Cox Automotive Inc.
📍 Atlanta Metropolitan Area, United States

Priscilla Hioe Burleson is a transformational product leader at Cox Automotive, currently serving as Director of Product Management for Audience Experiences. Her career is rooted in media, with significant experience at CNN developing mobile and OTT apps. Colleagues describe her as a thoughtful, methodological, and detail-oriented leader with a keen sense of product strategy.

Outside of her professional life, Priscilla has demonstrated leadership as a former team captain for the Atlanta Braves Tomahawk Team. Based on her public activity, she appears to have an appreciation for designer fashion and luxury goods, having engaged with local Atlanta-based consignment businesses.

Unique fact: Priscilla has a background in team leadership as a former captain for the Atlanta Braves Tomahawk Team.

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Experience
14 Years
Current Role
Director of Product Management, Audience Experiences
Job Level
Mid-senior
Location
Atlanta Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Priscilla cares about

Audience Experiences
Her current title and professional focus at Cox Automotive involves leading product management for audience experiences.
B2C App Strategy
Her headline emphasizes B2C apps and she has a demonstrated history of managing consumer-facing mobile applications at both CNN and Cox Automotive.
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Career

Work history

1-2025
Director of Product Management, Audience Experiences
Cox Automotive Inc.
10-2022 - 1-2025
Senior Lead Product Manager, Apps
Cox Automotive Inc.
1-2021 - 10-2022
Lead Product Manager, Apps
Cox Automotive Inc.
4-2018 - 12-2020
Product Manager, Mobile apps and OTT
CNN
8-2017 - 4-2018
Ad Product Manager
Cox Media
In the press

Media appearances

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Education
Bachelor of Arts (BA)
Georgia State University
Education details unavailable
North Cobb High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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