Priya Lakhani OBE

Questioner
DISC Type : c

Member of UK Prime Ministers Council of Science and Technology at Freelance

London, England, United Kingdom

Overview

Priya Lakhani OBE is the Founder CEO of CENTURY Tech, a company specializing in AI-driven education technology. With a background in law from UCL and NYU, she is a respected authority on ethical AI and serves on the UK Prime Ministers Council for Science and Technology.

Outside of her extensive work in technology and policy, Priya shows a keen interest in the impact of technology on society and personal wellbeing. She follows writers who discuss topics like digital detoxes and shares content on how language is evolving in the digital age.

Unique fact: Priya was awarded an OBE (Officer of the Order of the British Empire) for her services to business, community, and voluntary initiatives.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI in Education
As the founder of CENTURY Tech and a frequent speaker, she focuses on leveraging AI to personalize learning while warning against confusing AI-driven fluency with true understanding.
Ethical AI
Co-founded The Institute of Ethical A. I. and actively discusses the importance of developing artificial intelligence responsibly, particularly within educational and governmental frameworks.
Neuroscience of Learning
Her work incorporates cognitive neuroscience to build effective learning tools, emphasizing that genuine learning requires effort, struggle, and time, not just fast answers from AI.

Media Appearances

Priya has no verified media appearances

Work History

2-2025
Member of UK Prime Ministers Council of Science and Technology at Freelance
10-2023
BBC AI Decoded at BBC News
12-2022 - 3-2023
UK Gov Review of Regulation AI & Innovation at UK Civil Service
5-2021
Digital Patron at Cottesmore School
5-2021 - 4-2023
Non Executive Director at Department for Digital, Culture, Media and Sport (DCMS)

Education

2003 - 2004
Master of Laws (LL.M.) from UCL
2004 - 2004
Law and Mass Communication (media law) from New York University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Member of UK Prime Ministers Council of Science and Technology at Freelance
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Insights For Selling To Priya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Priya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Priya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Priya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Priya

Personality Compatibility


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