Priya Muthuswamy

Enthusiast
DISC Type : i

Vice President Marketing at Peneto Labs Private Limited

India

Overview

As Vice President of Marketing at PenetoLabs, Priya Muthuswamy directs global marketing strategy. With over nine years in B2B tech, she excels at transforming complex cybersecurity solutions into market-ready offerings that fuel growth. She holds an MBA from Amity University and a Bachelors degree from Anna University.

As a marketing leader, Priya is passionate about building empowered, strategic teams that are relentlessly focused on impact. She emphasizes the importance of aligning marketing efforts directly with sales objectives to ensure cohesive and effective campaigns.

She specializes in driving pipeline growth and building brand trust in the competitive cybersecurity landscape.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Cybersecurity Marketing
Her career is focused on translating complex security products into clear market offerings that drive brand trust and business growth.
B2B Tech Strategy
With over 9 years of experience, she has a deep background in strategic planning and execution for B2B technology companies.
Sales Alignment
She is passionate about creating strong alignment between marketing and sales teams to drive impactful business results.

Media Appearances

Priya has no verified media appearances

Work History

12-2022
Vice President Marketing at Peneto Labs Private Limited
8-2018 - 10-2022
Assistant Manager at Peneto Labs Private Limited

Education

Bachelor's degree from Anna University Chennai
5-2023 - 6-2025
Master of Business Administration - MBA from Amity University Online

More Information

Social Presence :

Prographics :

Exp : 7 Location : India Job Level : Senior Designation : Vice President Marketing at Peneto Labs Private Limited
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Insights For Selling To Priya

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priya is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Priya

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Priya move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Priya take some risk or not?

  • They can take some low-probability risks if needed.

You And Priya

Personality Compatibility


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