Priya Rajeswaran

Wildcard
DISC Type : sic

Vice President - Marketing at IBM

New York City Metropolitan Area, United States

Overview

Priya has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Priya has no verified topics they care about

Media Appearances

Priya has no verified media appearances

Work History

6-2024
Vice President - Marketing at IBM
7-2008 - 12-2013
Director, Product Marketing – Cloud, Smarter Infrastructure, and Security at IBM
6-2024
Global Head of AI and Technology Marketing at EY
Senior Director–Cloud, Security, and Managed Services Marketing at NTT
Engagement Leader at Florida Blue and Various

Education

MBA from The Tuck School of Business at Dartmouth
Bachelor of Engineering from University College of Engineering, Osmania University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President - Marketing at IBM
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Insights For Selling To Priya

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priya is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Priya

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Priya move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Priya take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Priya

Personality Compatibility


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