Purelend Mortgage LLC

Commander
DISC Type : D

Mortgage Loan Officer at Purelend Mortage LLC

Lewisville, Texas, United States

Overview

Purelend Mortgage LLC, led by owner Renuka Samudrala, is a mortgage company providing residential and commercial loans. Renuka, who was recognized as a top 20 loan officer nationally, transitioned from a career in biotechnology to finance, founding her own company in 2018. The firm is licensed in over a dozen states.

Outside of her primary business, Renuka has been involved in her community as a teacher for Vidya Vikas at the DFW Hindu Temple, helping teach the Telugu language.

Interesting fact: Renukas professional background is in biotechnology, but she realized her strength was in finance and pivoted to start a successful mortgage company.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They are very proud of what they do.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Mortgage Lending
As the founder and CEO, Renuka leads a firm specializing in a wide variety of residential and commercial loans, including conventional, FHA, VA, and jumbo loans.
Business Development
She started her company in 2018 and has since expanded its mortgage operations to be licensed in at least 13 states, demonstrating a focus on growth.
Client Financial Health
Her company's mission is to act as an intermediary to facilitate the loan process, consult with clients, and suggest the best financial options for their needs.

Media Appearances

Purelend has no verified media appearances

Work History

Mortgage Loan Officer at Purelend Mortage LLC

Education

Purelend has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lewisville, Texas, United States Job Level : N/A Designation : Mortgage Loan Officer at Purelend Mortage LLC
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Insights For Selling To Purelend

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Purelend is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Purelend

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Purelend move?

  • They can take decisions very fast if you manage to convince them.
  • Can Purelend take some risk or not?

  • The risks don’t matter much to them.

You And Purelend

Personality Compatibility


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