Nurdin Pitarevic

Observer
DISC Type : ci

CEO at Rimac Technology

Berlin Metropolitan Area, Germany

Overview

Nurdin Pitarevic is the CEO of Rimac Technology, leveraging extensive experience from leadership roles at Continental and DRÄXLMAIER Group. He specializes in scaling the production of advanced e-mobility solutions, including high-performance batteries and powertrains, for global automotive partners. He holds both a Bachelors and Masters degree from Beuth University of Applied Sciences Berlin.

Interesting fact: Nurdin was appointed CEO in February 2026, taking over from the companys founder, Mate Rimac, to lead the next phase of growth into a world-class Tier 1 supplier.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Scaling E-Mobility
He is focused on transitioning Rimac Technology from a niche supplier to a high-volume Tier 1 partner for major automotive OEMs worldwide.
Next-Gen Batteries
He is leading the development of next-generation technologies, including solid-state batteries, to improve energy density, safety, and charging times for future electric vehicles.
Automotive Industrialization
His career is centered on implementing robust, large-scale manufacturing processes and operational excellence for complex battery and powertrain systems.

Media Appearances

Rimac Technology Appoints Nurdin Pitarević as CEO to Lead Next Phase of Global Growth. Featured in Rimac Newsroom

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Rimac Technology appoints new CEO to lead global expansion. Featured in Vehicle Dynamics International

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Nurdin Pitarević New CEO of Rimac Technology to Fuel Innovation. Featured in The Volt Post

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Work History

1-2026
CEO at Rimac Technology
1-2024 - 12-2025
COO & Member of the Board at Rimac Technology
4-2020 - 12-2023
COO - EVP Next Mobility & Member of the Group Steering Board at DRÄXLMAIER Group
8-2015 - 3-2020
Director Operations - BU Hybrid Electric Vehicle at Continental
7-2013 - 7-2015
Global Head of Launch Management & Manufacturing Technology - Axial Drive Systems at Continental

Education

2009 - 2010
Master of Science - MS from Beuth University of Applied Sciences Berlin
2005 - 2009
Bachelor of Engineering - BE from Beuth University of Applied Sciences Berlin

More Information

Social Presence :

Prographics :

Exp : 17 Location : Berlin Metropolitan Area, Germany Job Level : Leadership Designation : CEO at Rimac Technology
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Insights For Selling To Nurdin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nurdin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Nurdin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Nurdin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Nurdin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Nurdin

Personality Compatibility


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