Rüdiger Kusch

Critic
DISC Type : C

Senior Engineer at Volkswagen Group Components | #oneteam inverter at Volkswagen AG

Hannover-Braunschweig-Göttingen-Wolfsburg Region, Germany

Overview

Rüdiger Kusch is a Senior Engineer at Volkswagen Group Components, specializing in the electrification of vehicle drivetrains. His expertise covers power electronics, embedded software, and control systems design, supported by a Dr. -Ing in Electrical Engineering from the Technical University of Berlin. He has a history of working on innovative technologies like silicon carbide power conversion.

He conducted his PhD research at the University of Wisconsin-Madison, gaining international academic experience. His professional background includes significant roles at GE Global Research, focusing on power conversion and electric vehicle propulsion systems, and research for the Fraunhofer-Institut.

He holds a patent for a method and apparatus designed for charging multiple energy storage devices simultaneously.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Vehicle Electrification
His entire career, from GE to his current senior role at Volkswagen, is focused on developing technologies for electric and hybrid vehicle drivetrains.
SiC Power Conversion
He has specific experience developing silicon carbide power conversion systems, particularly for advanced applications like the More Electric Aircraft project at GE.
Battery Management
A core area of his expertise, evidenced by his work on Li-Ion battery management systems and patents related to battery charging technology.

Media Appearances

Rüdiger has no verified media appearances

Work History

1-2023
Senior Engineer at Volkswagen Group Components | #oneteam inverter at Volkswagen AG
4-2013 - 1-2023
Senior Engineer at VW Corporate Research at Volkswagen AG
11-2006 - 2-2013
Lead Electrical Engineer at GE Global Research
4-2006 - 10-2006
Engineering Consultant at JPK Instruments AG
10-1998 - 6-2000
Electrical Engineer at Fraunhofer-Institut für Eingebettete Systeme

Education

2000 - 2006
Dr.-Ing from Technische Universität Berlin
2001 - 2002
PhD research from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 24 Location : Hannover-Braunschweig-Göttingen-Wolfsburg Region, Germany Job Level : Mid-senior Designation : Senior Engineer at Volkswagen Group Components | #oneteam inverter at Volkswagen AG
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Insights For Selling To Rüdiger

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rüdiger is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rüdiger

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rüdiger move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rüdiger take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rüdiger

Personality Compatibility


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