Raúl Fresneda Martínez

Observer
DISC Type : ci

Director General, Marketing at Würth España S.A.

Barcelona, Catalonia, Spain

Overview

Raúl Fresneda Martínez is the Director General of Marketing at Würth España S. A. , where he has built a long-term career progressing through sales and divisional leadership roles. His experience is complemented by an MBA from Esade and a background as an Agricultural Engineer from the Universidad Politécnica de Madrid.

He has a notable background in the industrial sector, having also served as the Marketing Director for CASE IH at CNH Industrial, where he managed marketing for agricultural machinery.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

B2B Marketing
Holds extensive experience leading marketing divisions for B2B companies like Würth España and CNH Industrial.
Career Progression
Demonstrates a history of internal growth, moving from sales management to a divisional director and ultimately to Director General of Marketing within the same company.
Agricultural Sector
His background includes a degree as a Superior Agronomist Engineer and marketing leadership for the agricultural brand CASE IH.

Media Appearances

Raúl has no verified media appearances

Work History

7-2016
Director General, Marketing at Würth España S.A.
6-2013 - 6-2016
Director de Marketing at Würth España S.A.
6-2011 - 5-2013
Director de División Madera at Würth España S.A.
4-2010 - 6-2011
Director de Marketing CASE IH at CNH Industrial
1-2010 - 3-2010
Jefe de ventas at Würth España S.A.

Education

2005 - 2007
Master of Business Administration (M.B.A.) from Esade
1996 - 2003
Ingeniero Técnico Superior Agrónomo from Universidad Politécnica de Madrid

More Information

Social Presence :

Prographics :

Exp : 23 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Director General, Marketing at Würth España S.A.
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Insights For Selling To Raúl

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raúl is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Raúl

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Raúl move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Raúl take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Raúl

Personality Compatibility


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