Raúl Fresneda Martínez is the Director General of Marketing at Würth España S. A. , where he has built a long-term career progressing through sales and divisional leadership roles. His experience is complemented by an MBA from Esade and a background as an Agricultural Engineer from the Universidad Politécnica de Madrid.
He has a notable background in the industrial sector, having also served as the Marketing Director for CASE IH at CNH Industrial, where he managed marketing for agricultural machinery.
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Experience
23 Years
Current Role
Director General, Marketing
Job Level
Mid-senior
Location
Barcelona, Catalonia, Spain
Personality Overview
How Raúl shows up
Example Seeker
Value Driven
Assertive
They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.
Priorities
Topics Raúl cares about
B2B Marketing
Holds extensive experience leading marketing divisions for B2B companies like Würth España and CNH Industrial.
Career Progression
Demonstrates a history of internal growth, moving from sales management to a divisional director and ultimately to Director General of Marketing within the same company.
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Career
Work history
7-2016
Director General, Marketing
Würth España S.A.
6-2013 - 6-2016
Director de Marketing
Würth España S.A.
6-2011 - 5-2013
Director de División Madera
Würth España S.A.
4-2010 - 6-2011
Director de Marketing CASE IH
CNH Industrial
1-2010 - 3-2010
Jefe de ventas
Würth España S.A.
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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