Rachael Anderson

Pioneer
DISC Type : dis

Vice President of Sales at Ekso Bionics

Wayzata, Minnesota, United States

Overview

Rachael Anderson is the Vice President of Sales at Ekso Bionics, bringing 15 years of experience in medtech and robotics. A mission-driven leader, she is focused on expanding patient access to neurorehabilitation exoskeletons. She holds a BSB from the UMN Carlson School of Management and is a Certified Digital Marketing Professional.

Outside of her primary role, Rachael is passionate about elevating women in male-dominated industries and has a background as a Certified Nutritional Therapy Practitioner. She enjoys spending time outdoors with her husband, son Beau, and their rescue dog, Emmy, embracing all four seasons.

Unique fact: Rachael joined Ekso Bionics in 2015 purely because of her strong belief in the companys mission to make its technology the standard of care for patients.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Neurorehabilitation Tech
Her work and social posts focus on driving adoption of advanced robotics, like exoskeletons and the BalanceTutor, to improve patient outcomes in neuro, vestibular, and orthopedic rehab.
Market Access
She has direct experience developing go-to-market strategies and managing durable medical equipment channels to expand access for personal-use exoskeletons for the SCI community.
Women in Leadership
She explicitly states a passion for supporting and elevating women in male-dominated industries, reflecting a core personal and professional value.

Media Appearances

Rachael has no verified media appearances

Work History

10-2025
Vice President of Sales at Ekso Bionics
4-2024 - 10-2025
Director of Sales at Ekso Bionics
1-2021 - 2-2025
Director of Marketing & Communications at Ekso Bionics
5-2018 - 12-2023
Consultant at Beautycounter
9-2013 - 7-2015
Regional Account Manager at AlterG

Education

2006 - 2010
BSB from UMN Carlson School of Management
2014 - 2017
Certified Nutritional Therapy Practitioner from Nutritional Therapy Institute

More Information

Social Presence :

Prographics :

Exp : 12 Location : Wayzata, Minnesota, United States Job Level : Senior Designation : Vice President of Sales at Ekso Bionics
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rachael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They are generally fast movers and can take quick decisions
  • Can Rachael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rachael

Personality Compatibility


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