Rachael Bannister

Observer
DISC Type : ci

Vice President, Europe at STEM

Solihull, England, United Kingdom

Overview

Rachael Bannister is the Vice President for Europe at STEM Healthcare, where she partners with senior pharmaceutical leaders to accelerate brand performance. Her career includes a 12-year tenure at Roche, where she served on the UK Board as Director of Sales and Marketing Excellence & Healthcare Strategy. She holds a Bachelor of Science from Oxford Brookes University.

While leading the Breast Oncology Franchise at Roche, she successfully secured vital NICE approvals and drove substantial sales growth.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Pharma Brand Performance
Her current role is dedicated to partnering with senior leaders in the pharmaceutical industry to accelerate brand performance.
Oncology Market Access
She has a proven track record of securing vital NICE approvals for treatments from her time leading the Breast Oncology Franchise at Roche.
Sales & Marketing Excellence
She was the Director of Sales and Marketing Excellence on the UK Board at Roche, indicating deep expertise in this area.

Media Appearances

Rachael has no verified media appearances

Work History

6-2024
Vice President, Europe at STEM
3-2023 - 6-2024
Country Lead DACH, UK & Ireland at STEM
1-2022 - 7-2023
Strategic Country Manager - UK & Ireland at STEM
5-2017 - 1-2022
Managing Director at RB Consulting
1-2021 - 12-2021
Project Director - STEM Healthcare at RB Consulting

Education

1987 - 1990
Bachelor of Science (BSc) 2:1 from Oxford Brookes University
Education details unavailable from De Lisle RC Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Solihull, England, United Kingdom Job Level : Senior Designation : Vice President, Europe at STEM
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Rachael

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rachael take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Rachael

Personality Compatibility


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