Rachael Colacino

Inspirer
DISC Type : id

Director Of Marketing and Communications at Skyterra Wellness Retreat and Skyterra Young Adult

Boston, Massachusetts, United States

Overview

Rachael has no verified overview

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Rachael has no verified topics they care about

Media Appearances

Rachael has no verified media appearances

Work History

4-2019
Director Of Marketing and Communications at Skyterra Wellness Retreat and Skyterra Young Adult
1-2014 - 4-2019
Business Owner at Colacino Communications
9-2012 - 9-2014
Director, Communications and Media at Berkshire Healthcare
1-2006 - 9-2012
Marketing and Sales Director at Rockridge Retirement Community
1-2003 - 1-2006
Marketing Communications Specialist at Allegro MicroSystems

Education

2004 - 2008
M.B.A. from University of Massachusetts Amherst
9-1994 - 5-1998
Bachelor of Arts - BA from St. Bonaventure University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director Of Marketing and Communications at Skyterra Wellness Retreat and Skyterra Young Adult
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rachael

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rachael take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rachael

Personality Compatibility


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