Rachel Freeman

Questioner
DISC Type : c

Senior Specialist, Advertiser Development Commerce Media at Mastercard

New York, New York, United States

Overview

Rachel Freeman is a commerce media advertising partnerships specialist at Mastercard with deep expertise in affiliate and performance marketing. She has a strong track record of managing global B2B partnerships for major brands like Square, Swarovski, and TikTok Shop. She holds a B. A. from the University of Arkansas.

Rachel demonstrates a strong commitment to community engagement, having received the Presidential Volunteer Service Award for dedicating over 100 hours to volunteer work in a single year. Her academic background is distinguished by a Fulbright scholarship in Arts and Science Journalism.

Unique fact: Rachel was recently a featured speaker at Affiliate Summit East, where she moderated a panel on the future of marketing attribution.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Affiliate Marketing
Her career is built on affiliate marketing expertise, from managing programs for luxury brands to directing partnerships at Ouro and Mastercard.
Marketing Attribution
She recently moderated a panel discussion titled “Smarter Attribution & the Future of Partner Value, ” highlighting her focus on this key industry topic.
Commerce Media
Her current role at Mastercard is centered on developing commerce media advertising partnerships, a key growth area in digital advertising.

Media Appearances

Rachel has no verified media appearances

Work History

11-2025
Senior Specialist, Advertiser Development Commerce Media at Mastercard
6-2024 - 11-2025
Director of Affiliate Partnerships at Ouro
4-2023 - 5-2024
Senior Manager, Global Affiliate Marketing at Acceleration Partners
12-2021 - 4-2023
Account Manager, Affiliate Marketing at Acceleration Partners
8-2021 - 12-2021
Affiliate Marketing Manager at THG

Education

2020 - 2020
Certificate from Massachusetts Institute of Technology
Fulbright Arts and Science Journalism B.A. from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Junior Designation : Senior Specialist, Advertiser Development Commerce Media at Mastercard
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rachel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rachel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Rachel

Personality Compatibility


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