Lars Gezelius in

Lars Gezelius

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Global Head of Digital (interim) at H&M
📍 Stockholm, Stockholm County, Sweden

Lars Gezelius is a digital business leader focused on commercial growth and organizational transformation. He currently leads global eCommerce at H&M, managing a large team across product and tech. His career includes serving as Chief Digital Officer for Ahlsell Group and leadership roles at Stardoll and Kinnevik. He holds an Ms from the Stockholm School of Economics.

As Chief Digital Officer at Ahlsell, he was tasked with doubling a 9 billion SEK e-commerce business, aiming to establish the company as the digital leader in its industry.

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Experience
18 Years
Current Role
Global Head of Digital (interim)
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lars cares about

Digital Transformation
He has a track record of driving enterprise-wide digital shifts, including leading the tech and e-commerce strategy for Ahlsell Group.
E-commerce Growth
His career is centered on scaling digital businesses, currently as the Global Head of Digital at H&M and previously managing a multi-billion dollar P&L.
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Career

Work history

2025
Global Head of Digital (interim)
H&M
2024 - 2025
Value Stream Manager (interim)
H&M
2022
Independent: Operating Advisor & Interim Executive
Self-employed
1-2020 - 9-2022
Chief Digital Officer (CDO)
Ahlsell Group
1-2020 - 9-2021
Non Executive Board Member
Proffsmagasinet Svenska AB
In the press

Media appearances

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Education
Ms
Stockholm School of Economics
BA
Uppsala University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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