Lars Gezelius

Go-getter
DISC Type : d

Global Head of Digital (interim) at H&M

Stockholm, Stockholm County, Sweden

Overview

Lars Gezelius is a digital business leader focused on commercial growth and organizational transformation. He currently leads global eCommerce at H&M, managing a large team across product and tech. His career includes serving as Chief Digital Officer for Ahlsell Group and leadership roles at Stardoll and Kinnevik. He holds an Ms from the Stockholm School of Economics.

As Chief Digital Officer at Ahlsell, he was tasked with doubling a 9 billion SEK e-commerce business, aiming to establish the company as the digital leader in its industry.

Personality Overview

Decisive

Fast-Paced

Challenger

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Digital Transformation
He has a track record of driving enterprise-wide digital shifts, including leading the tech and e-commerce strategy for Ahlsell Group.
E-commerce Growth
His career is centered on scaling digital businesses, currently as the Global Head of Digital at H&M and previously managing a multi-billion dollar P&L.
Building Digital Teams
Actively recruits top talent for his teams, emphasizing the goal of building world-class digital organizations to drive industry change.

Media Appearances

Lars has no verified media appearances

Work History

2025
Global Head of Digital (interim) at H&M
2024 - 2025
Value Stream Manager (interim) at H&M
2022
Independent: Operating Advisor & Interim Executive at Self-employed
1-2020 - 9-2022
Chief Digital Officer (CDO) at Ahlsell Group
1-2020 - 9-2021
Non Executive Board Member at Proffsmagasinet Svenska AB

Education

Ms from Stockholm School of Economics
BA from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Global Head of Digital (interim) at H&M
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Insights For Selling To Lars

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lars is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lars

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lars move?

  • Their decision making speed is somewhere in the middle.
  • Can Lars take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lars

Personality Compatibility


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