Rachel Pool

Inquirer
DISC Type : dc

Director Board of Directors at The ADVERTISING Club of New York

New York, New York, United States

Overview

Rachel Pool is the Head of Strategy at Ogilvy New York, recognized as the #1 Most Effective Agency in the US. A reformed lawyer, she leads a team of over 40 strategists for global brands like Coca-Cola, Google, and IKEA. She is also an Enrolled Barrister and Solicitor of the High Court of New Zealand.

Originally from New Zealand and having previously led strategy for Ogilvy in Sydney, Rachel has a global perspective on advertising. She serves as a Director on the Board of The ADVERTISING Club of New York and is the Co-Chair for the 2025/26 ARF David Ogilvy Awards.

Unique fact: She is a qualified lawyer who successfully transitioned into advertising, bringing a unique analytical perspective to creative strategy.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Future of Strategy
She publicly discusses evolving beyond static client briefs toward continuous, collaborative "problem spaces" and the need for strategists to become data translators and behavioral scientists.
Advertising Effectiveness
Her career is centered on effectiveness, with roles at agencies consistently ranked #1 for effectiveness by WARC and the Effie Awards.
Brand Analysis
Appears on industry podcasts to deconstruct and analyze the strategies of major brands like Corona and Uber Eats.

Media Appearances

2025-2026 Board Of Directors - The Advertising Club of New York. Featured in The Advertising Club of New York (official website)

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The ADVERTISING Club of New York Taps Power Players to Join the Board of Directors, Naming Five New Board Members. Featured in GlobeNewswire

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Work History

11-2024
Director Board of Directors at The ADVERTISING Club of New York
6-2023
Head of Strategy at Ogilvy
7-2021 - 6-2023
Head Of Strategy at Ogilvy
9-2020 - 7-2021
Strategy Director at Ogilvy
11-2019 - 9-2020
Senior Strategist at Isobar

Education

2008 - 2014
Bachelor of Laws (LLB) / Bachelor of Arts (B.A.) from University of Otago
2019 - 2019
Advanced Strategy from AdSchool Australia

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Mid-senior Designation : Director Board of Directors at The ADVERTISING Club of New York
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rachel

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rachel take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rachel

Personality Compatibility


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