Rachel Pool in

Rachel Pool

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Director Board of Directors at The ADVERTISING Club of New York
📍 New York, New York, United States

Rachel Pool is the Head of Strategy at Ogilvy New York, recognized as the #1 Most Effective Agency in the US. A reformed lawyer, she leads a team of over 40 strategists for global brands like Coca-Cola, Google, and IKEA. She is also an Enrolled Barrister and Solicitor of the High Court of New Zealand.

Originally from New Zealand and having previously led strategy for Ogilvy in Sydney, Rachel has a global perspective on advertising. She serves as a Director on the Board of The ADVERTISING Club of New York and is the Co-Chair for the 2025/26 ARF David Ogilvy Awards.

Unique fact: She is a qualified lawyer who successfully transitioned into advertising, bringing a unique analytical perspective to creative strategy.

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Experience
10 Years
Current Role
Director Board of Directors
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rachel cares about

Future of Strategy
She publicly discusses evolving beyond static client briefs toward continuous, collaborative "problem spaces" and the need for strategists to become data translators and behavioral scientists.
Advertising Effectiveness
Her career is centered on effectiveness, with roles at agencies consistently ranked #1 for effectiveness by WARC and the Effie Awards.
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Career

Work history

11-2024
Director Board of Directors
The ADVERTISING Club of New York
6-2023
Head of Strategy
Ogilvy
7-2021 - 6-2023
Head Of Strategy
Ogilvy
9-2020 - 7-2021
Strategy Director
Ogilvy
11-2019 - 9-2020
Senior Strategist
Isobar
In the press

Media appearances

2025-2026 Board Of Directors - The Advertising Club of New York. Featured in The Advertising Club of New York (official website)
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The ADVERTISING Club of New York Taps Power Players to Join the Board of Directors, Naming Five New Board Members. Featured in GlobeNewswire
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Education
2008 - 2014
Bachelor of Laws (LLB) / Bachelor of Arts (B.A.)
University of Otago
2019 - 2019
Advanced Strategy
AdSchool Australia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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