Rachel Pool is the Head of Strategy at Ogilvy New York, recognized as the #1 Most Effective Agency in the US. A reformed lawyer, she leads a team of over 40 strategists for global brands like Coca-Cola, Google, and IKEA. She is also an Enrolled Barrister and Solicitor of the High Court of New Zealand.
Originally from New Zealand and having previously led strategy for Ogilvy in Sydney, Rachel has a global perspective on advertising. She serves as a Director on the Board of The ADVERTISING Club of New York and is the Co-Chair for the 2025/26 ARF David Ogilvy Awards.
Unique fact: She is a qualified lawyer who successfully transitioned into advertising, bringing a unique analytical perspective to creative strategy.
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