Rachel Popken

Commander
DISC Type : D

Brand Manager Blue Buffalo - Dog Wet at Blue Buffalo Co

Minneapolis, Minnesota, United States

Overview

Rachel has no verified overview

Personality Overview

Strong-Willed

Impact-Driven

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Rachel has no verified topics they care about

Media Appearances

Rachel has no verified media appearances

Work History

3-2022 - 3-2024
Brand Manager Blue Buffalo - Dog Wet at Blue Buffalo Co
2-2021 - 3-2022
Senior Associate Brand Manager at Blue Buffalo Co
8-2019 - 2-2021
Senior Associate Brand Manager at General Mills
9-2018 - 7-2019
Senior Consumer Insights Associate; Fiber One, Protein One, and Kid Treat Bars at General Mills
2-2017 - 2-2018
Senior Consumer Insights Associate; Pizza and Tacos at General Mills

Education

2008 - 2010
MBA from UMN Carlson School of Management
2002 - 2005
Bachelors Degrees from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : Brand Manager Blue Buffalo - Dog Wet at Blue Buffalo Co
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rachel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rachel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rachel

Personality Compatibility


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