Rachel Popken in

Rachel Popken

Commander · DISC type D
Brand Manager Blue Buffalo - Dog Wet at Blue Buffalo Co
📍 Minneapolis, Minnesota, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Brand Manager Blue Buffalo - Dog Wet
Location
Minneapolis, Minnesota, United States
Personality Overview

How Rachel shows up

Strong-Willed
Impact-Driven
Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Priorities

Topics Rachel cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2022 - 3-2024
Brand Manager Blue Buffalo - Dog Wet
Blue Buffalo Co
2-2021 - 3-2022
Senior Associate Brand Manager
Blue Buffalo Co
8-2019 - 2-2021
Senior Associate Brand Manager
General Mills
9-2018 - 7-2019
Senior Consumer Insights Associate; Fiber One, Protein One, and Kid Treat Bars
General Mills
2-2017 - 2-2018
Senior Consumer Insights Associate; Pizza and Tacos
General Mills
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2010
MBA
UMN Carlson School of Management
2002 - 2005
Bachelors Degrees
Iowa State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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