Rachel Zick Reddy

Examiner
DISC Type : cs

Owner at Picaflor

San Francisco Bay Area, United States

Overview

Rachel Zick Reddy is a B2B technology growth and content strategist who excels at leading teams across product, sales, and marketing. She focuses on telling stories that drive revenue growth by blending empathy with data. People who have worked with her describe her as creative, dedicated, and an excellent communicator.

Outside of her professional life, she is a certified yoga teacher committed to fostering positivity, inclusivity, and a growth mindset within her teams. Her personal approach is influenced by her family, drawing inspiration from her husbands learnings and her sons favorite books.

Unique fact: She is a 200 HR YRT certified yoga instructor.

Personality Overview

Overcautious

Process Oriented

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

B2B Growth Strategy
Her entire career focuses on creating revenue-generating motions for B2B tech companies by blending data and empathy to deliver the right message to the right audience.
Account-Based Marketing
She holds an advanced ABM certification and joined her previous firm, Inverta, specifically to learn and implement ABM strategies for clients.
AI Augmentation
She recently expressed interest in how AI can augment human work, referencing a book that presents a powerful case for AI enhancing our professional lives.

Media Appearances

Rachel has no verified media appearances

Work History

6-2015
Owner at Picaflor
7-2021 - 3-2024
Senior Consultant at Inverta
3-2018 - 6-2021
Content Strategist at Automattic
3-2015 - 3-2017
Executive Director at Atlanta CEO Council
7-2014 - 2-2015
Program Director at TiE

Education

2007 - 2012
Bachelor of Science (BS) from Georgia Institute of Technology
5-2006 - 7-2006
Education details unavailable from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Owner at Picaflor
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rachel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rachel take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rachel

Personality Compatibility


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