Rachel Zick Reddy in

Rachel Zick Reddy

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Owner at Picaflor
📍 San Francisco Bay Area, United States

Rachel Zick Reddy is a B2B technology growth and content strategist who excels at leading teams across product, sales, and marketing. She focuses on telling stories that drive revenue growth by blending empathy with data. People who have worked with her describe her as creative, dedicated, and an excellent communicator.

Outside of her professional life, she is a certified yoga teacher committed to fostering positivity, inclusivity, and a growth mindset within her teams. Her personal approach is influenced by her family, drawing inspiration from her husbands learnings and her sons favorite books.

Unique fact: She is a 200 HR YRT certified yoga instructor.

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Experience
9 Years
Current Role
Owner
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rachel cares about

B2B Growth Strategy
Her entire career focuses on creating revenue-generating motions for B2B tech companies by blending data and empathy to deliver the right message to the right audience.
Account-Based Marketing
She holds an advanced ABM certification and joined her previous firm, Inverta, specifically to learn and implement ABM strategies for clients.
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Career

Work history

6-2015
Owner
Picaflor
7-2021 - 3-2024
Senior Consultant
Inverta
3-2018 - 6-2021
Content Strategist
Automattic
3-2015 - 3-2017
Executive Director
Atlanta CEO Council
7-2014 - 2-2015
Program Director
TiE
In the press

Media appearances

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Education
2007 - 2012
Bachelor of Science (BS)
Georgia Institute of Technology
5-2006 - 7-2006
Education details unavailable
Universidad de Granada
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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