Rachelle Kniffen in

Rachelle Kniffen

Wildcard · DISC type cis
Director of Communications & Marketing at Leader Dogs for the Blind
📍 Rochester, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Director of Communications & Marketing
Job Level
Mid-senior
Location
Rochester, Michigan, United States
Personality Overview

How Rachelle shows up

Requires Proof
Curious But Skeptical
ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Rachelle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2012
Director of Communications & Marketing
Leader Dogs for the Blind
9-2005 - 12-2011
Marketing Specialist
Leader Dogs for the Blind
Marketing Coordinator
Barton Malow Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
MSBA
Madonna University - Graduate Studies
BGS
Oakland University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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