Rachelle Wood in

Rachelle Wood

Wildcard · DISC type sci
Co-Founder at The Consultancy Co-operative
📍 St Albans, England, United Kingdom

Rachelle Wood is a Commercial Marketing Consultant with over 20 years of experience in the retail and FMCG sectors. Educated at Lancaster University, she has developed category growth strategies for major brands like Tesco and held senior global marketing roles at Bacardi Martini before founding her own consultancy.

Outside of her direct consulting work, Rachelle draws inspiration from unconventional sources. She has a keen interest in leadership dynamics, observing and learning from environments like a professional orchestra rehearsal to understand how artistry and direction can translate into effective management principles.

She is the Co-Founder of The Consultancy Co-operative, a network for FMCG consultants.

Read the full overview →
Experience
13 Years
Current Role
Co-Founder
Job Level
Mid-senior
Location
St Albans, England, United Kingdom
Personality Overview

How Rachelle shows up

ROI Driven
Curious But Skeptical
Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Priorities

Topics Rachelle cares about

FMCG Consulting
As the Director of AL8 Consulting and Co-Founder of The Consultancy Co-operative, she is deeply involved in supporting and networking with FMCG businesses and consultants.
Shopper & Category Marketing
A core area of her expertise, focused on developing strategies for customer marketing, channel strategy, and in-store merchandising solutions for major retailers and brands.
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Career

Work history

3-2025
Co-Founder
The Consultancy Co-operative
5-2018 - 12-2020
Shopper Marketing Consultant
Labyrinth Marketing ltd
4-2015
Director
AL8 Consulting
4-2014 - 4-2015
Global Impacting Purchase Decisions (IPD) Manager
Bacardi Martini Corporation Limited
10-2011 - 4-2014
Global Sales Leadership Manager (Shopper Marketing and Category Management)
Bacardi Martini Corporation Limited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1997
Bachelor of Business Administration (BBA) 1st Class Honours
Lancaster University
1994 - 1995
2nd Year of BBA
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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