Radwa El Kashef

Questioner
DISC Type : c

Head of Supply Chain at Linah Farms

Egypt

Overview

Radwa El Kashef is the Head of Supply Chain at Linah Group, bringing over eight years of experience in procurement within agrochemicals and manufacturing. She is known for her expertise in managing procurement and logistics, ensuring quality control for raw and packaging materials.

She is passionate about empowering women in business, particularly within the food industry, and frequently speaks at events like SHE CAN. She also shows interest in continuous improvement in quality management.

Radwa achieved significant cost savings of up to 38% through strategic sourcing activities in a previous role.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Supply Chain Automation
Radwa recently explored how automation can unlock growth for women in the food business, indicating a strong interest in technological advancements within supply chain management.
Data Accuracy
She emphasizes data accuracy and proper planning as foundational for resilient supply chains and balancing supply and demand, as discussed at the SHE CAN Mega Event.
Empowering Women
Radwa actively participates in platforms like SHE CAN, focusing on enabling women entrepreneurs in the food industry to scale sustainably through technology and partnerships.

Media Appearances

Radwa has no verified media appearances

Work History

1-2024
Head of Supply Chain at Linah Farms
7-2015 - 1-2024
Supply Chain Manager at Nufarm
8-2009 - 6-2015
Purchasing & Logistics Manager at Framchem S.A
8-2006 - 7-2009
Purchasing Supervisor at Framchem S.A
7-2004 - 7-2006
Sourcing Admin at Framchem S.A

Education

2008 - 2009
Certification / diploma from The American University In Cairo,Institute Of Quality Managment
1997 - 2002
B.Sc. from Cairo University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Egypt Job Level : Mid-senior Designation : Head of Supply Chain at Linah Farms
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Insights For Selling To Radwa

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Radwa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Radwa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Radwa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Radwa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Radwa

Personality Compatibility


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