Rafa Dias

Observer
DISC Type : ci

Diretor geral at Dia Estúdio

São Paulo, São Paulo, Brazil

Overview

Rafa Dias is the CEO and founder of Dia Estúdio, a leading digital media company he grew into a multi-million dollar enterprise. A graduate of George Brown College in TV and Film, he leverages his background directing for MTV to innovate in the creator economy, culminating in the launch of DiaTV.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Creator Economy
His entire business, Dia Estúdio, is built on producing content and managing channels for top digital influencers, positioning him as a leader in Brazil's creator ecosystem.
Digital Broadcasting
He recently launched DiaTV, a 24/7 online channel, with a R$10 million investment to create a new form of television for a younger generation that has moved away from traditional media.
Strategic Partnerships
He recently entered a major partnership with Mynd, one of Brazil's largest influencer marketing agencies, to scale the commercial and advertising side of DiaTV.

Media Appearances

RAFA DIAS (Dia Estúdio) . Sistema Solari PODCAST #188. Featured in YouTube

See Now

Work History

9-2013
Diretor geral at Dia Estúdio
3-2012 - 4-2013
Transmissão Lollapalooza at Globosat
12-2011 - 3-2012
Direção - BaladaMTV at MTV Brasil
5-2011 - 8-2011
Direção - Colírios Capricho at MTV Brasil
9-2010 - 12-2010
Diretor - Bia Vs Branca at MTV Brasil

Education

2004 - 2007
Bachelor's degree from George Brown Polytechnic

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretor geral at Dia Estúdio
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Insights For Selling To Rafa

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rafa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rafa move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rafa take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rafa

Personality Compatibility


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