Rafael Barcelata in

Rafael Barcelata

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Customer Service & Collaboration Manager at Colgate-Palmolive
📍 Atizapán de Zaragoza, México, Mexico

Rafael is a senior supply chain leader with over 20 years of experience in the FMCG and retail sectors at companies like Colgate-Palmolive and LOréal. He specializes in S&OP, demand planning, and integrating teams to drive profitability. He holds an engineering degree from Tecnológico de Monterrey and completed a leadership program at Harvard.

Outside of his direct role, Rafael focuses on professional development and networking. He frequently uses his platform to endorse and recommend other professionals, reflecting a commitment to supporting the growth of his peers and an appreciation for high-performance and leadership.

He once elevated forecast accuracy to a historical high of 85% for a portfolio of over 350 products.

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Experience
21 Years
Current Role
Customer Service & Collaboration Manager
Location
Atizapán de Zaragoza, México, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rafael cares about

End-to-End Supply Chain
He focuses on connecting service level, working capital, and profitability as interdependent business drivers to impact margin, cash flow, and customer experience.
Collaborative Planning (CPFR)
He led the implementation of the CPFR role at Colgate Mexico for key accounts, integrating forecasting and logistics execution to ensure product availability.
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Career

Work history

1-2016 - 5-2025
Customer Service & Collaboration Manager
Colgate-Palmolive
1-2014 - 12-2015
Demand Planner
Colgate-Palmolive
10-2009 - 12-2013
CPFR National Customers
Colgate-Palmolive
5-2008 - 7-2009
Customer Service Team Leader
L’ORÉAL
9-2006 - 7-2007
Demand Planner
L’ORÉAL
In the press

Media appearances

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Education
2-2020 - 3-2021
Leadership Program
Harvard Business School Online
1996 - 2001
Ingeniería
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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