Rafael Barcelata in

Rafael Barcelata

Sharpshooter · DISC type DC
Customer Service & Collaboration Manager at Colgate-Palmolive
📍 Atizapán de Zaragoza, México, Mexico

Rafael is a senior supply chain leader with over 20 years of experience in the FMCG and retail sectors at companies like Colgate-Palmolive and LOréal. He specializes in S&OP, demand planning, and integrating teams to drive profitability. He holds an engineering degree from Tecnológico de Monterrey and completed a leadership program at Harvard.

Outside of his direct role, Rafael focuses on professional development and networking. He frequently uses his platform to endorse and recommend other professionals, reflecting a commitment to supporting the growth of his peers and an appreciation for high-performance and leadership.

He once elevated forecast accuracy to a historical high of 85% for a portfolio of over 350 products.

Read the full overview →
Experience
21 Years
Current Role
Customer Service & Collaboration Manager
Location
Atizapán de Zaragoza, México, Mexico
Personality Overview

How Rafael shows up

ROI Driven
Fast But Analytical
Thorough Evaluator

They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Priorities

Topics Rafael cares about

End-to-End Supply Chain
He focuses on connecting service level, working capital, and profitability as interdependent business drivers to impact margin, cash flow, and customer experience.
Collaborative Planning (CPFR)
He led the implementation of the CPFR role at Colgate Mexico for key accounts, integrating forecasting and logistics execution to ensure product availability.
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Career

Work history

1-2016 - 5-2025
Customer Service & Collaboration Manager
Colgate-Palmolive
1-2014 - 12-2015
Demand Planner
Colgate-Palmolive
10-2009 - 12-2013
CPFR National Customers
Colgate-Palmolive
5-2008 - 7-2009
Customer Service Team Leader
L’ORÉAL
9-2006 - 7-2007
Demand Planner
L’ORÉAL
In the press

Media appearances

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Education
2-2020 - 3-2021
Leadership Program
Harvard Business School Online
1996 - 2001
Ingeniería
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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