Rafael Bonilla PE, MBA

Questioner
DISC Type : c

Manufacturing Associate Director at Biogen

Durham, North Carolina, United States

Overview

Rafael has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Rafael has no verified topics they care about

Media Appearances

Rafael has no verified media appearances

Work History

1-2024
Manufacturing Associate Director at Biogen
1-2023 - 1-2024
Sr Manager Investigations at Biogen
2-2020 - 7-2022
Technical Operations / Engineering Area Lead (Vaccine Manufacturing) at Merck
2-2017
Associate Director, Manufacturing at Takeda
9-2013 - 2-2017
Sr Manager, Manufacturing at Takeda

Education

1984 - 1989
Bachelor of Science (BS) from Universidad de Puerto Rico
2005 - 2010
Master of Business Administration (MBA) from Universidad del Turabo

More Information

Social Presence :

Prographics :

Exp : 23 Location : Durham, North Carolina, United States Job Level : Mid-senior Designation : Manufacturing Associate Director at Biogen
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rafael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rafael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rafael

Personality Compatibility


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