Rafael David Hushi in

Rafael David Hushi

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Digital Innovation & Strategy Manager at Mondelez International
📍 Brazil

Rafael is a Digital Innovation and Strategy Manager at Mondelez International with extensive experience in e-commerce and marketing from his tenure at BAT. An engineer by training from Pontifícia Universidade Católica do Paraná, he is an enthusiast of exponential technologies and digital evolution, skilled in data analysis and team leadership.

Outside of his core professional focus, Rafael is deeply interested in innovation and has pursued further education in future technologies at SingularityU Benelux. He is passionate about how digital environments evolve and enjoys creating new business models, as demonstrated by his work in launching new products in volatile markets.

Unique fact: As part of a global trainee program to develop future leaders, Rafael received specialized leadership and management training in the United Kingdom.

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Experience
10 Years
Current Role
Digital Innovation & Strategy Manager
Job Level
Middle
Location
Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rafael cares about

Digital Transformation
He has a track record of creating and implementing digitalization strategies for major companies like Mondelez and BAT, focusing on increasing the share of digital channels.
E-commerce Growth
A core theme of his career, involving the creation of new digital business models and managing e-commerce platforms to become primary purchase channels.
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Career

Work history

2-2023
Digital Innovation & Strategy Manager
Mondelez International
7-2021 - 1-2023
E-Commerce, Digital-Project & Digital Marketing Manager
BAT
3-2020 - 7-2021
Trade Marketing Manager
BAT
8-2019 - 3-2020
Marketing Manager
BAT
8-2018 - 8-2019
Trainee
BAT
In the press

Media appearances

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Education
2021 - 2021
Futur.e Me
SingularityU Benelux
2012 - 2016
Bachelor's degree
Pontifícia Universidade Católica do Paraná
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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