Rafael Figueiredo

Inquirer
DISC Type : cd

Hair Care Brand Director at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Rafael is a Marketing and Strategy Executive at Procter & Gamble with over 13 years of experience driving growth for iconic brands like Pantene. He excels in leading multifunctional teams and transforming P&L results by merging data analytics with creative communication. Colleagues describe him as "dedicated" and "goal-oriented".

Outside of his core role, Rafael shows a deep interest in psychology and personal development, often sharing insights on self-compassion, curiosity, and navigating workplace dynamics. He follows technology companies like Intel and Philips, indicating a passion for innovation beyond consumer goods.

Unique fact: He actively writes about the importance of cultivating curiosity over constantly seeking validation and positive reinforcement in a professional setting.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Brand Transformation
He has a strong track record in leading significant turnarounds for major brands like Pantene, focusing on driving top-line growth and increasing market share.
Data-Driven Marketing
His career heavily involves using granular analytics and media performance data to inform strategy. He has actively recruited data scientists to influence P&G's operations.
Leadership & Culture
He writes about workplace psychology, including managing conflict and fostering self-compassion, showing an interest in building resilient and effective team environments.

Media Appearances

Rafael has no verified media appearances

Work History

1-2025
Hair Care Brand Director at Procter & Gamble
7-2022 - 12-2024
Media, Insights & Innovation Director at Procter & Gamble
1-2020 - 7-2022
Head of Growth Strategy & New Businesses at Procter & Gamble
8-2011 - 7-2012
Sales Intern at Henkel
9-2010 - 8-2011
Process & Innovation / Quality Assurance Intern at Logica

Education

2010 - 2013
Major from Impacta Tecnologia

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Hair Care Brand Director at Procter & Gamble
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rafael

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • Their decision making speed is somewhere in the middle.
  • Can Rafael take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rafael

Personality Compatibility


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