Rafael is a Marketing and Strategy Executive at Procter & Gamble with over 13 years of experience driving growth for iconic brands like Pantene. He excels in leading multifunctional teams and transforming P&L results by merging data analytics with creative communication. Colleagues describe him as "dedicated" and "goal-oriented".
Outside of his core role, Rafael shows a deep interest in psychology and personal development, often sharing insights on self-compassion, curiosity, and navigating workplace dynamics. He follows technology companies like Intel and Philips, indicating a passion for innovation beyond consumer goods.
Unique fact: He actively writes about the importance of cultivating curiosity over constantly seeking validation and positive reinforcement in a professional setting.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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