Rafael Figueiredo in

Rafael Figueiredo

Inquirer · DISC type cd
Hair Care Brand Director at Procter & Gamble
📍 São Paulo, São Paulo, Brazil

Rafael is a Marketing and Strategy Executive at Procter & Gamble with over 13 years of experience driving growth for iconic brands like Pantene. He excels in leading multifunctional teams and transforming P&L results by merging data analytics with creative communication. Colleagues describe him as "dedicated" and "goal-oriented".

Outside of his core role, Rafael shows a deep interest in psychology and personal development, often sharing insights on self-compassion, curiosity, and navigating workplace dynamics. He follows technology companies like Intel and Philips, indicating a passion for innovation beyond consumer goods.

Unique fact: He actively writes about the importance of cultivating curiosity over constantly seeking validation and positive reinforcement in a professional setting.

Read the full overview →
Experience
7 Years
Current Role
Hair Care Brand Director
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Rafael shows up

Judgemental
Hard To Convince
Upfront

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics Rafael cares about

Brand Transformation
He has a strong track record in leading significant turnarounds for major brands like Pantene, focusing on driving top-line growth and increasing market share.
Data-Driven Marketing
His career heavily involves using granular analytics and media performance data to inform strategy. He has actively recruited data scientists to influence P&G's operations.
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Career

Work history

1-2025
Hair Care Brand Director
Procter & Gamble
7-2022 - 12-2024
Media, Insights & Innovation Director
Procter & Gamble
1-2020 - 7-2022
Head of Growth Strategy & New Businesses
Procter & Gamble
8-2011 - 7-2012
Sales Intern
Henkel
9-2010 - 8-2011
Process & Innovation / Quality Assurance Intern
Logica
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2013
Major
Impacta Tecnologia
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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