Rafael Muela

Critic
DISC Type : C

Presidente at Consejo Regulador Denominación de Origen Priego de Córdoba

Priego de Córdoba, Andalusia, Spain

Overview

Rafael Muela is the Commercial Director at Mueloliva and the President of the D. O. P. Priego de Córdoba, continuing a family legacy in olive oil that began in 1942. A graduate of the IESE Business Schools PDG program, he focuses on ensuring product quality, market promotion, and brand prestige for the regions award-winning oils.

He is deeply concerned with the sustainability of traditional olive groves, particularly in his native Subbética Cordobesa. Rafael is also passionate about the potential for digitalization to empower small and medium-sized enterprises and holds a keen interest in behavioral economics and the nuances of decision-making.

Unique fact: Rafael is a certified Associate of the Register of Extra Virgin Olive Savantes, demonstrating his expert-level tasting and assessment skills.

Personality Overview

Critic

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Olive Oil Excellence
As President of the D. O. P. Priego de Córdoba, he is dedicated to guaranteeing the origin and world-class quality of the region's extra virgin olive oils.
Agricultural Sustainability
Expresses a clear focus on the sustainable development of traditional olive cultivation, aiming to protect the region's agricultural heritage for future generations.
SME Digitalization
Believes digitalization provides powerful and accessible tools for SMEs and has actively sought to hire e-commerce specialists to drive growth.

Media Appearances

Rafael has no verified media appearances

Work History

12-2022
Presidente at Consejo Regulador Denominación de Origen Priego de Córdoba
6-2021
Owner at Bonafide Smart Capital
8-2020 - 12-2022
Vicepresidente at Consejo Regulador Denominación de Origen Priego de Córdoba
10-2008
Dtor Comercial y MKG at MUELOLIVA
12-2004
Owner at MUELOLIVA

Education

2019 - 2020
Programa de Dirección General PDG-A-2020 from IESE Business School
2014 - 2014
Associate of the Register of Extra Virgin Olive Savantes from Savantes

More Information

Social Presence :

Prographics :

Exp : 26 Location : Priego de Córdoba, Andalusia, Spain Job Level : N/A Designation : Presidente at Consejo Regulador Denominación de Origen Priego de Córdoba
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rafael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rafael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rafael

Personality Compatibility


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