Rafael Muela
Login to view DISC.Rafael Muela is the Commercial Director at Mueloliva and the President of the D. O. P. Priego de Córdoba, continuing a family legacy in olive oil that began in 1942. A graduate of the IESE Business Schools PDG program, he focuses on ensuring product quality, market promotion, and brand prestige for the regions award-winning oils.
He is deeply concerned with the sustainability of traditional olive groves, particularly in his native Subbética Cordobesa. Rafael is also passionate about the potential for digitalization to empower small and medium-sized enterprises and holds a keen interest in behavioral economics and the nuances of decision-making.
Unique fact: Rafael is a certified Associate of the Register of Extra Virgin Olive Savantes, demonstrating his expert-level tasting and assessment skills.
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