Rafael Ruiz Sánchez

Critic
DISC Type : C

Consumer Products Industry Executive Advisor at SAP

Greater Madrid Metropolitan Area, Spain

Overview

Rafael is an Industry Executive Advisor at SAP, focusing on the Consumer Products sector for the EMEA region. With over nine years of strategic consulting experience from Monitor Deloitte and an MBA from IESE Business School, he specializes in technology-driven business transformation, supply chain optimization, and go-to-market strategies.

He is passionate about building communities and connecting expertise. In 2025, he co-launched the Consumer Products Community of Practice at SAP to strengthen industry capabilities across EMEA, demonstrating his commitment to collaborative growth and innovation within his field.

Unique fact: In just his first three months at SAP, he highlighted the meaningful impact the company delivers for leading consumer brands.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Consumer Products
Advises leading consumer brands in EMEA and co-launched a regional Community of Practice at SAP to connect industry expertise and drive innovation.
Tech Transformation
Focuses on helping global clients transform their organizations by addressing challenges like supply chain optimization and operational excellence through technology.
Go-to-Market Strategy
Draws on his extensive strategic consulting background to help consumer goods companies scale, adapt, and thrive in dynamic environments.

Media Appearances

Rafael has no verified media appearances

Work History

9-2025
Consumer Products Industry Executive Advisor at SAP
6-2022 - 9-2025
Manager at Monitor Deloitte
9-2020 - 5-2022
Senior Consultant at Monitor Deloitte
7-2019 - 10-2019
MBA Pathways Operations Intern at Amazon
6-2019 - 7-2019
Summer Associate at Monitor Deloitte

Education

2018 - 2020
Master of Business Administration - MBA from IESE Business School
2012 - 2013
Master Thesis from Universidad Politécnica de Madrid

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Consumer Products Industry Executive Advisor at SAP
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rafael

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rafael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rafael

Personality Compatibility


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