Rafael Sanguily

Trailblazer
DISC Type : ID

Vice President Sales and Marketing at Benji Pays

Carrollton, Texas, United States

Overview

Rafael Sanguily is the Vice President of Sales and Marketing at Benji Pays, specializing in go-to-market strategy and building ecosystems for IT companies and MSPs. With a career spanning since 2006, he focuses on aligning sales and marketing to drive growth. Colleagues describe him as a charismatic and strategic leader with exceptional networking skills.

Outside of his executive roles, Rafael is deeply involved in the tech community, often speaking at industry events and leading educational workshops on sales and marketing. A 2020 article mentioned cooking as a hobby, and he has a past history with stand-up comedy, having performed in Dallas.

Unique fact: Early in his career, Rafael created and published LeadGen Magazine, one of the first channel magazines dedicated solely to IT sales and marketing content.

Personality Overview

Values Relationships

Informal

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They will bat for you if they come to believe in you. They respond better to a combination of speed and relationship.

Topics They Care About

Go-to-Market Strategy
His career is built on refining messaging and sales strategies for IT vendors and MSPs, a core responsibility in his current and past executive roles.
Channel Ecosystems
Identifies as a "Channel Chief" and "Ecosystem Builder, " focusing on creating and scaling partnerships within the IT channel to accelerate growth.
MSP Education
Frequently leads workshops and discussions for MSPs, aiming to provide tangible, actionable advice on sales and marketing rather than just theoretical knowledge.

Media Appearances

Rafael has no verified media appearances

Work History

6-2025
Vice President Sales and Marketing at Benji Pays
1-2025
Advisory Council Member at GTIA - Global Technology Industry Association
1-2024 - 6-2025
Chief Revenue Officer (CRO) at AlertOps
11-2022 - 3-2025
Member, Channel Development Advisory Council at CompTIA
10-2020 - 10-2023
Vice President Of Ecosystems and Community at GlassHive

Education

Rafael has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : Carrollton, Texas, United States Job Level : Senior Designation : Vice President Sales and Marketing at Benji Pays
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rafael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Rafael take some risk or not?

  • They can take risks if necessary.

You And Rafael

Personality Compatibility


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