Rafael Serbay Rodrigues

Sharpshooter
DISC Type : CD

Product Lead at Kiwi Data

Curitiba, Paraná, Brazil

Overview

Rafael is a Senior AI Product Manager at Kiwi Data, specializing in leading teams at early-stage startups to solve complex user problems with scalable AI solutions. Holding a B. S. in Mechanical Engineering and an MBA, he is often described by colleagues as analytical, dynamic, and proactive.

Drawing from his academic work, Rafael shows an interest in applying technology to solve real-world challenges in health and safety. He has co-authored publications on a mobile application for concussion management in amateur sports and on the technical analysis of medical imaging files.

Unique fact: Rafael graduated with the highest academic performance in his Mechanical Engineering class, earning him an outstanding student award.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI Document Intelligence
He leads the product for Kiwi Data's AI-driven platform that processes complex legal and compliance documents for enterprises.
Early-Stage Startups
His career focuses on navigating ambiguous environments at startups, driving discovery, and building MVPs that scale into high-impact products.
Product-Led Growth
He highlights PLG strategies as a core strength in his professional summary, indicating a focus on user-driven adoption and growth.

Media Appearances

Rafael has no verified media appearances

Work History

11-2023
Product Lead at Kiwi Data
1-2022
Product Manager at Toptal
5-2021 - 8-2022
Product Manager at Tunts
11-2020 - 4-2021
Product Manager at OmniChat
6-2019 - 11-2020
Product Owner at Agrotopus

Education

2019 - 2021
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
2012 - 2017
B.S from Federal University of Technology - Parana

More Information

Social Presence :

Prographics :

Exp : 6 Location : Curitiba, Paraná, Brazil Job Level : Middle Designation : Product Lead at Kiwi Data
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rafael

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rafael take some risk or not?

  • The risks don’t matter much to them.

You And Rafael

Personality Compatibility


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