Rafal Szablicki

Inquirer
DISC Type : dc

Chief Commercial Officer (CCO) at interfizjo.clinic

Warsaw, Mazowieckie, Poland

Overview

Rafal is a seasoned commercial leader with over 20 years of experience in the FMCG and beauty sectors across Europe, holding key positions at LOréal and Procter & Gamble. He is an expert in brand building, digital marketing, and business turnaround, with a degree from the SGH Warsaw School of Economics.

His passion for the marketing industry extends beyond his professional roles. He is deeply invested in nurturing the next generation of marketers, demonstrated by his active participation in the prestigious IAA Marketing Masterminds program, which is dedicated to developing top marketing talent in Poland.

Rafal is a highly decorated professional, having won three EFFIE awards for marketing effectiveness and being named an IAA Top Leader.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Growth
He is a public speaker on the topic of how brands grow, sharing his expertise as a panelist at industry events like Power of Brands.
Consumer Insights
He has a stated passion for understanding the consumer and effectively reaching their consciousness, considering it a core part of marketing.
FMCG & Beauty
His entire career has been dedicated to this sector, leading major brands for giants like L'Oréal and Procter & Gamble across Europe.

Media Appearances

Rafal has no verified media appearances

Work History

6-2024
Chief Commercial Officer (CCO) at interfizjo.clinic
2-2021 - 2-2024
Brand Business Director Skin Care, Deodorants, Body Care Poland & Baltic HUB at L'Oréal
4-2018 - 2-2021
Marketing Director Hair Care & Colorants Poland, Baltics at L'Oréal
6-2021 - 10-2023
Marketing Masterminds at IAA Polska Międzynarodowe Stowarzyszenie Reklamy
4-2015 - 12-2017
Head of Personal Care Europe at Procter & Gamble

Education

2000 - 2005
Master from SGH Warsaw School of Economics
2003 - 2003
Economics from WU (Vienna University of Economics and Business)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Warsaw, Mazowieckie, Poland Job Level : Leadership Designation : Chief Commercial Officer (CCO) at interfizjo.clinic
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Insights For Selling To Rafal

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafal is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rafal

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rafal move?

  • Their decision making speed is somewhere in the middle.
  • Can Rafal take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rafal

Personality Compatibility


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