Rahel Surshi

Critic
DISC Type : C

CEO & Co-founder at Sortrace

Stockholm, Stockholm County, Sweden

Overview

Rahel Surshi is the CEO and Co-founder of Sortrace, a company driving efficiency in waste management by using AI to turn waste collection data into actionable insights. With a background in business development and European market expansion for tech companies, people describe him as structured, strategic, and goal-oriented. He holds a Bachelors degree from Uppsala University.

He was honored to participate in the Prins Daniels Fellowship, an initiative that brings together Swedens leading entrepreneurs and leaders.

Personality Overview

Objective Thinker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Waste Management Tech
As the co-founder of Sortrace, he is actively building AI-powered solutions to reduce waste contamination and improve recycling rates for municipalities.
Data-Driven Sustainability
His company's core mission is to leverage data to provide actionable insights for a more sustainable future, a key theme in his recent collaborations and posts.
AI for Sustainability
He recently pitched Sortrace at AI Club Nordic, sharing the stage with other startups focused on using AI for innovation in sustainability and waste.

Media Appearances

Rahel has no verified media appearances

Work History

1-2025
CEO & Co-founder at Sortrace
8-2024 - 12-2024
Entrepreneur in Residence at Antler
4-2022 - 8-2024
Business Director Europe at Arkion (formerly Skyqraft)
5-2021 - 4-2022
Head Of Business Development at Airmee
5-2018 - 5-2021
Business Development Manager - Healthcare at Sony Professional Solutions Europe

Education

Bachelor's degree from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : CEO & Co-founder at Sortrace
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Insights For Selling To Rahel

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rahel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rahel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rahel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rahel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rahel

Personality Compatibility


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