Rahul Yadav

Questioner
DISC Type : c

Co-Founder at Minimalist

Greater Jaipur Area, India

Overview

Rahul Yadav is the Co-founder of Minimalist, where he leads R&D, product development, and operations. A Chemical Engineer from IIT Roorkee, he is a self-described "product guy" focused on translating complex science into simple, effective skincare. His work has earned him recognition in Fortune, GQ, and ETs 40 under 40 lists.

As a serial entrepreneur, Rahul has a passion for building direct-to-consumer brands from the ground up, emphasizing transparency and science-backed efficacy. He is particularly interested in the intersection of science and D2C, as well as leveraging AI for tangible business results rather than just following trends.

Rahul is a three-time founder; his first startup was acquired, and his second was accepted into Sequoia Capitals prestigious Surge accelerator program.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Science-backed Skincare
As a Chemical Engineer, he leads R&D and focuses on the 'why' and 'how' behind formulations, emphasizing science and transparency over marketing claims.
D2C Brand Building
He has co-founded multiple direct-to-consumer companies, including Minimalist and Freewill, showcasing his expertise in scaling brands with integrity.
Product Development
Describes himself as a "product guy at heart" and holds a membership with the Interaction Design Foundation, indicating a deep interest in creating well-designed products.

Media Appearances

How Rahul Yadav built Minimalist into a ₹3,000‑crore skincare brand. Featured in Fortune India

See Now

Work History

1-2020
Co-Founder at Minimalist
5-2018 - 11-2020
Co-Founder at Freewill
3-2013 - 4-2017
Director of Products at CarDekho
8-2012 - 3-2013
Business Head at Lapis Marketing Services Pvt. Ltd.
12-2011 - 8-2012
Co-Founder at MangoStreet (Acquired by Hushbabies.com)

Education

2004 - 2008
B.Tech from Indian Institute of Technology, Roorkee

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Jaipur Area, India Job Level : Leadership Designation : Co-Founder at Minimalist
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Insights For Selling To Rahul

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rahul is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rahul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rahul move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rahul take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rahul

Personality Compatibility


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