Rahul Yadav in

Rahul Yadav

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Co-Founder at Minimalist
📍 Greater Jaipur Area, India

Rahul Yadav is the Co-founder of Minimalist, where he leads R&D, product development, and operations. A Chemical Engineer from IIT Roorkee, he is a self-described "product guy" focused on translating complex science into simple, effective skincare. His work has earned him recognition in Fortune, GQ, and ETs 40 under 40 lists.

As a serial entrepreneur, Rahul has a passion for building direct-to-consumer brands from the ground up, emphasizing transparency and science-backed efficacy. He is particularly interested in the intersection of science and D2C, as well as leveraging AI for tangible business results rather than just following trends.

Rahul is a three-time founder; his first startup was acquired, and his second was accepted into Sequoia Capitals prestigious Surge accelerator program.

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Experience
13 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Greater Jaipur Area, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rahul cares about

Science-backed Skincare
As a Chemical Engineer, he leads R&D and focuses on the 'why' and 'how' behind formulations, emphasizing science and transparency over marketing claims.
D2C Brand Building
He has co-founded multiple direct-to-consumer companies, including Minimalist and Freewill, showcasing his expertise in scaling brands with integrity.
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Career

Work history

1-2020
Co-Founder
Minimalist
5-2018 - 11-2020
Co-Founder
Freewill
3-2013 - 4-2017
Director of Products
CarDekho
8-2012 - 3-2013
Business Head
Lapis Marketing Services Pvt. Ltd.
12-2011 - 8-2012
Co-Founder
MangoStreet (Acquired by Hushbabies.com)
In the press

Media appearances

How Rahul Yadav built Minimalist into a ₹3,000‑crore skincare brand. Featured in Fortune India
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Education
2004 - 2008
B.Tech
Indian Institute of Technology, Roorkee
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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