Rainier Nouhra

Energizer
DISC Type : I

Chief Executive Officer at SWS Board Technology

United Arab Emirates

Overview

Rainier Nouhra is a seasoned executive, serving as CEO of SWS Board Technology and Co-CEO of Solico Composites. With a Masters in Engineering Management, his expertise spans from OEM manufacturing of advanced composite products for marine and military use to leading one of the worlds largest producers of action sports boards.

His personal passion is deeply rooted in the sensation of board sports, describing it as the "freedom to carve and to glide. " Having started snowboarding in his youth in France, he now enjoys surfing, wakeboarding, and skateboarding. He is also a strong advocate for environmental sustainability and community involvement.

As a sustainability initiative, Rainiers company spearheaded a project to build a surfboard using collected cigarette butts for its core.

Personality Overview

Relationship Oriented

Enthusiastic

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Action Sports Industry
As CEO of one of the largest OEM board manufacturers, he has a deep understanding of the kiteboard, snowboard, and wakeboard markets.
Sustainable Manufacturing
He has publicly discussed his company's commitment to sustainability, running his factory almost entirely on solar power and using greener materials.
Composite Materials
His career is built on composite manufacturing, from his family's business, Solico, to the advanced boards at SWS and boats at ASIS.

Media Appearances

Rainier has no verified media appearances

Work History

Chief Executive Officer at SWS Board Technology
Co-Chief Executive Officer at Solico Composites
Executive Board Member at Solico Holdings UAE
Executive Board Member at Ocean Craft Marine USA
Executive Board Member at ASIS Boats

Education

1995 - 1997
MEM from The George Washington University
1990 - 1994
Education details unavailable from The Catholic University of America

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Arab Emirates Job Level : Leadership Designation : Chief Executive Officer at SWS Board Technology
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Insights For Selling To Rainier

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rainier is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rainier

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rainier move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rainier take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rainier

Personality Compatibility


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