Raja Rajendran

Questioner
DISC Type : c

President at EcoNovaTech LLC

Troy, Michigan, United States

Overview

Raja Rajendran is the President and Founder of EcoNovaTech LLC, where he pioneers innovations in transmission technology for electric and hybrid vehicles. He oversees the entire product lifecycle, from initial design and prototype manufacturing to securing patents in multiple countries. He is a Level 3 Certified Systems Engineer from the Defense Acquisition University.

He is spearheading the effort to patent multiple breakthrough transmission ideas, such as those using a custom Geneva mechanism, across the US, Japan, China, Canada, and India.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Automotive Innovation
Leads his company in creating patented, eco-friendly transmission solutions to solve major challenges in the automotive industry, particularly for EVs and HEVs.
International Patenting
His work involves developing and securing patents for innovative transmission designs in numerous countries, including the US, China, Japan, Canada, and India.
Prototype Development
He is responsible for overseeing the hands-on process of designing, developing, and manufacturing functional prototypes for the company's new technologies.

Media Appearances

Raja has no verified media appearances

Work History

2-2014
President at EcoNovaTech LLC

Education

Systems Engineering-Level 3 Certified from Defense Acquisition University
Program Systems Engineer-Level 2 Certified from Defense Acquisition University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Troy, Michigan, United States Job Level : N/A Designation : President at EcoNovaTech LLC
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Insights For Selling To Raja

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raja is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Raja

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raja move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Raja take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Raja

Personality Compatibility


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