Rajdeep Roy Choudhury

Evaluator
DISC Type : CDS

Business Unit Head at Mu Sigma Inc.

Bengaluru, Karnataka, India

Overview

Rajdeep Roy Choudhury is a Business Unit Head at Mu Sigma, leveraging 12 years of experience across fintech, payments, and banking. An IIM Lucknow alumnus, he is a recognized expert in strategy, decision sciences, and business transformation. Colleagues describe him as innovative, strategic, and possessing a sharp eye for high-potential ventures.

Outside of his direct professional responsibilities, Rajdeep is also an active Angel Investor and coach, indicating a passion for mentoring and fostering growth in the startup ecosystem. He has expressed strong sentiments about the foundational role of family in personal and professional accomplishments.

Unique fact: He is a contributing author on a significant industry white paper, "The battle for the Indian consumer: Fintech adoption in India. "

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Fintech & Payments
His career includes leadership roles at PayU, NiYO, and Affinidi, and he co-authored a white paper on Fintech adoption in India.
Decision Sciences
He currently heads a business unit at Mu Sigma, the world's largest pure-play decision sciences and analytics company, focusing on client project delivery.
Startup Investing
He is an active Angel Investor with Venture Catalysts and Favcy Venture Builders, noted for his ability to identify and advise high-potential startups.

Media Appearances

Rajdeep has no verified media appearances

Work History

1-2025
Business Unit Head at Mu Sigma Inc.
6-2024 - 1-2025
Associate Director Business at PayU
4-2022 - 6-2024
Senior Program Manager at PayU
3-2021 - 4-2022
Senior Business Development Manager at Affinidi
12-2018 - 3-2021
Strategy Manager/ CEO Office at NiYO (Niyo Solutions Inc.)

Education

2011 - 2013
Master of Business Administration (MBA) from Indian Institute of Management, Lucknow
2007 - 2011
B.Tech from Malaviya National Institute of Technology Jaipur

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Business Unit Head at Mu Sigma Inc.
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Insights For Selling To Rajdeep

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajdeep is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rajdeep

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rajdeep move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rajdeep take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rajdeep

Personality Compatibility


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