Rajendra Magadum

Trailblazer
DISC Type : DI

Sales - GCC and Africa at Testhouse

Dubai, United Arab Emirates

Overview

Rajendra is a senior IT sales leader with over 20 years of experience driving enterprise technology sales and digital transformation across the Middle East, Africa, and Asia. A graduate of Nagpur University with a degree in Mechanical Engineering, he has a strong background in FinTech, SaaS, and Cloud solutions, having held key roles at Wipro and Cognizant.

Colleagues consistently describe him as a dynamic, charming, and people-oriented leader with excellent business acumen and negotiation skills. He is seen as a manager who fosters commitment and is dedicated to his teams growth and success.

He is a proponent of delivering greater use value to customers than the cash value they provide.

Personality Overview

Achievement-Oriented

Charismatic

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI in Quality Engineering
His current mission at Testhouse is to accelerate digital success for enterprises by using modern, AI-powered Quality Engineering to ensure zero-defect products.
FinTech Transformation
In previous roles, he focused on collaborating with banking and financial services clients to modernize their IT operating models and embrace FinTech innovations.
Inspirational Leadership
He often shares motivational quotes from figures like Steve Jobs, emphasizing the importance of inventing the future and believing in one's product, team, and self.

Media Appearances

Rajendra has no verified media appearances

Work History

11-2025
Sales - GCC and Africa at Testhouse
4-2022 - 10-2025
Chief Business Officer (CBO) - Middle East, India Asia Region at InfoVision Inc.
12-2019 - 3-2022
Sales Lead - Financial Services (Middle East) at Wipro Limited
9-2016 - 12-2019
Information Technology Sales Specialist Advisor at Enkrish Webtech & Lotus TPS
1-2012 - 9-2016
Sales Director - US (East Coast) & the UKCE at Cognizant Technology Solutions

Education

Bachelor of Engineering(Mechanical Engineering) from Nagpur University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Sales - GCC and Africa at Testhouse
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Insights For Selling To Rajendra

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rajendra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rajendra

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rajendra move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rajendra take some risk or not?

  • They can take risks if necessary.

You And Rajendra

Personality Compatibility


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