Ralph De Groot

Critic
DISC Type : C

Founder Procurement Tactics at Procurement Tactics

Utrecht, Utrecht, Netherlands

Overview

Ralph de Groot is the founder of Procurement Tactics, where he leverages his expertise in marketing, SEO, and Generative AI to educate procurement professionals. A graduate of Erasmus University Rotterdam, he is described by colleagues as enthusiastic, creative, and chronically positive, with a talent for building scalable digital platforms.

Outside of work, Ralph is an avid traveler who has embraced the digital nomad lifestyle, managing his companies while exploring the world with his girlfriend. He is driven by a strong sense of social responsibility, frequently launching ventures that aim to make a positive impact, from fighting food waste to promoting a circular economy.

He cleverly uses Amazons affiliate program to fund 100% of the proceeds as donations for social causes, such as aid for Ukraine.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Procurement Education
As the founder of Procurement Tactics, he is dedicated to upskilling procurement professionals globally through online courses on negotiation, AI, and sustainable practices.
Generative AI
He specializes in applying Generative AI tools like ChatGPT and Gemini to marketing, focusing on SEO and prompt engineering to drive business growth.
Serial Entrepreneurship
He has successfully founded multiple companies, including Procurement Tactics, My Codeless Website, and social impact ventures, demonstrating a passion for building businesses from the ground up.

Media Appearances

Ralph has no verified media appearances

Work History

3-2022
Founder Procurement Tactics at Procurement Tactics
1-2020
Founder My Codeless Website at My Codeless Website
9-2014
Founder & Board Member at The board you could never afford
1-2022 - 6-2023
Founder at My Donate Link
12-2020 - 8-2022
Growth Hacker at KIMO

Education

2014 - 2015
Master of Science (MSc) from Erasmus University Rotterdam
2010 - 2013
Bachelor of Business Administration (BBA) from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 11 Location : Utrecht, Utrecht, Netherlands Job Level : Leadership Designation : Founder Procurement Tactics at Procurement Tactics
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Insights For Selling To Ralph

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralph is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ralph

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ralph move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ralph take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ralph

Personality Compatibility


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