Ralph Thijsen

Examiner
DISC Type : cs

Directeur at Toon

Geldermalsen, Gelderland, Netherlands

Overview

Ralph Thijsen is the Director of Toon, recognized as the #1 branding bureau in the Netherlands. He specializes in building meaningful brand identities, drawing from his education in Brand Management at Nyenrode Business University. Colleagues and clients describe him as a creative, integer, and reliable strategist who excels at positioning and marketing.

Ralph extends his passion for business beyond his own company by serving as a board member for the VNO-NCW Rivierenland business association. He also hosts the "Betekenisvol Ondernemen" (Meaningful Entrepreneurship) podcast, where he interviews other directors about their missions, contributing to the broader business community dialogue.

His agency, Toon, was named the best branding bureau in the Netherlands based directly on client satisfaction scores.

Personality Overview

Status Quo Seeker

Overcautious

Tough To Convince

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Meaningful Branding
His entire professional philosophy, company name (Toon), and mission are built around making brands meaningful by focusing on their core identity and purpose.
Employer Branding
A recent focus in his social media posts, where he advocates for using a strong employer brand to attract talent that aligns with a company's culture.
Company Culture
He promotes the idea that a strong, authentic company culture is the foundation for attracting and retaining the right people.

Media Appearances

Ralph has no verified media appearances

Work History

9-2007
Directeur at Toon
9-2010 - 3-2013
Bestuurslid at VNO-NCW rivierenland
1-2002 - 4-2007
Owner/Sales Director at Thijsen Media Group

Education

4-2023 - 11-2024
Education details unavailable from Iris Academy
2020 - 2020
Brand Management from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Geldermalsen, Gelderland, Netherlands Job Level : N/A Designation : Directeur at Toon
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Insights For Selling To Ralph

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralph is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ralph

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ralph move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Ralph take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Ralph

Personality Compatibility


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