Ross Anderson

Pioneer
DISC Type : DSI

Sr. Enterprise Solutions Account Executive - Strategic National Accounts | Financial/Media Vertical at Comcast Business

Boise Metropolitan Area, United States

Overview

Ross is a top-performing Sr. Enterprise Solutions Account Executive at Comcast Business, specializing in the financial, media, and insurance verticals. He is recognized for developing unique frameworks like MAMS for cross-functional alignment and applying the SMEAC blueprint to go-to-market strategies. Colleagues describe him as strategic, loyal, and honest.

Outside of work, Ross is a husband and father who is grounded in his faith. He identifies with a servant leadership philosophy and focuses on building strong, trusted relationships with both clients and team members, often being seen as both a friend and a colleague.

He is the creator of MAMS (Mutual Accountability = Mutual Success), a framework for delivering cross-functional alignment and positive outcomes.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

GTM Strategy
He has adopted the SMEAC blueprint for his go-to-market strategies to deliver measurable results for his sales organization.
Cross-functional Alignment
He created the MAMS (Mutual Accountability = Mutual Success) framework specifically to drive alignment and achieve successful outcomes across different business units.
AI in Retail
He actively shares content focused on the dual opportunities and cybersecurity challenges that artificial intelligence presents for IT leaders in the retail industry.

Media Appearances

Ross has no verified media appearances

Work History

3-2022
Sr. Enterprise Solutions Account Executive - Strategic National Accounts | Financial/Media Vertical at Comcast Business
3-2021 - 3-2022
Strategic Enterprise Account Executive at Comcast Business
1-2019 - 3-2021
Senior Enterprise Solutions Account Executive - National Client Group at Comcast Business
7-2018 - 1-2019
Account Director, Enterprise Sales at Windstream
6-2017 - 7-2018
Senior Business Consultant at TPx Communications

Education

Education details unavailable from West Valley College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Boise Metropolitan Area, United States Job Level : Middle Designation : Sr. Enterprise Solutions Account Executive - Strategic National Accounts | Financial/Media Vertical at Comcast Business
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Insights For Selling To Ross

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ross is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ross

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ross move?

  • They are generally fast movers and can take quick decisions
  • Can Ross take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ross

Personality Compatibility


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