Rama Ravi

Questioner
DISC Type : c

Manager: Brand & Creative Strategy at Enamor – a Modenik Lifestyle Brand

Bengaluru, Karnataka, India

Overview

A dynamic brand marketer and MICA graduate specializing in building fashion brands for the Gen-Z cohort. At Enamor, she drives brand and creative strategy, having led a major rebranding initiative for over 120 products that encompassed packaging, e-commerce growth, and consumer insight.

Outside of work, she is a semi-pro footballer and holds a diploma in digital photography. She believes that creative and athletic pursuits are essential for professional life, building crucial skills like discipline, resilience, emotional intelligence, and the ability to see patterns where others see noise.

Unique fact: She is a semi-pro footballer and was previously awarded Top Scorer at a national-level CBSE tournament.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Gen-Z Marketing
Her work involves comprehensive research into the Gen-Z cohort's perceptions and values, directly informing brand strategy and on-campus engagement initiatives like the "Style Studio on Wheels".
Fashion Rebranding
She managed a large-scale rebranding project for Enamor, which included redesigning the packaging strategy and visual identity for more than 120 individual products.
Digital Shelf Growth
At Samsung, she focused on optimizing product content and feature descriptions for e-commerce platforms like Amazon and Flipkart to increase customer traction on product detail pages.

Media Appearances

Rama has no verified media appearances

Work History

5-2024
Manager: Brand & Creative Strategy at Enamor – a Modenik Lifestyle Brand
4-2023 - 6-2023
Intern at Samsung Electronics

Education

6-2022 - 7-2024
PGDM-C from MICA | The School of Ideas

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Manager: Brand & Creative Strategy at Enamor – a Modenik Lifestyle Brand
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Insights For Selling To Rama

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rama is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rama

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rama move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rama take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rama

Personality Compatibility


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