Tushar Nandkeoliar

Critic
DISC Type : C

Senior Brand Manager at Titan Company Limited

Bengaluru, Karnataka, India

Overview

Tushar is a results-driven Senior Brand Manager at Titan Company Limited, with a background in Civil Engineering from Manipal Institute of Technology and a strategic marketing MBA from MICA. He has a proven track record of steering brand strategy and P&L across major companies like A. O. Smith and Murugappa Group. Colleagues describe him as enterprising, committed, and rigorous.

He won the Deans Award for his dissertation on consumer perception of ‘Herbal, Natural and Ayurvedic’ toothpaste brands in India.

Personality Overview

Critic

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand & Category Growth
As a Product Manager, he grew a product category by 9% year-over-year and increased market share by 1. 5 percentage points.
Consumer Behavior
His award-winning dissertation explored consumer perception of toothpaste brands, indicating a deep interest in understanding customer motivations.
P&L Management
He was responsible for the P&L of a large product category with over 180 SKUs and 10 brands, demonstrating strong business ownership.

Media Appearances

Tushar has no verified media appearances

Work History

4-2025
Senior Brand Manager at Titan Company Limited
9-2022 - 3-2025
Brand Manager at Titan Company Limited
1-2020 - 8-2022
Product Category Manager at A. O. Smith Corporation
5-2018 - 1-2020
Product Manager at Murugappa Group
6-2017 - 6-2017
Brand Management Intern at FAASOS

Education

2016 - 2018
Master of Business Administration (M.B.A.) from MICA | The School of Ideas
2009 - 2013
Bachelor of Engineering (B.E.) from Manipal Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Senior Brand Manager at Titan Company Limited
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Insights For Selling To Tushar

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tushar is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tushar

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tushar move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tushar take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tushar

Personality Compatibility


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