Randall Beard

Pioneer
DISC Type : DIS

Independent Director | Board Member | Chair | Advisor at RSB Advisory LLC

New York City Metropolitan Area, United States

Overview

Randall is an award-winning Independent Director and C-Suite executive with board and operating experience across SaaS, data & analytics, and marketing services. He holds a BS from the University of Tennessee and an MBA from the University of Virginia. People who have worked with him often describe him as a visionary, inspirational leader, and an exceptional marketer.

While no specific hobbies are publicly mentioned, his career reflects a deep interest in leveraging technology and data to drive growth. He has a history of guiding both foundational, best-in-class companies like Procter & Gamble and American Express, as well as innovative, high-growth tech platforms.

He has authored publications on marketing strategy, including "UNCOMMON SENSE: ASYMMETRIC MARKETING—SMALL INVESTMENTS FOR BIG RETURNS. "

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

SaaS Board Advisory
He serves as an Independent Director, Chairman, and Advisor for multiple private equity-backed SaaS and tech-enabled service companies like Prenax, Expana, Ometria, and Suzy.
Predictive Analytics
His profile consistently highlights deep expertise in leveraging data and predictive analytics to inform strategy, a key focus in his advisory roles and past executive positions.
Customer Data Platforms
As the Advisory Board Chair for Ometria, a leading Customer Data and Experience Platform, he is actively involved in the retail marketing technology space.

Media Appearances

Randall has no verified media appearances

Work History

4-2019
Independent Director | Board Member | Chair | Advisor at RSB Advisory LLC
8-2025
Non Executive Director | Independent Board Member | Board of Directors at Prenax
1-2023
Independent Director | Board Member | Advisory Board Chair | Advisor at Expana
1-2023
Advisory Board Chair | Advisor at Ometria
8-2021
Independent Director | Board Member | Advisory Board Chair | Advisor at Suzy

Education

1981 - 1983
MBA from University of Virginia Darden School of Business
1977 - 1981
BS from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Independent Director | Board Member | Chair | Advisor at RSB Advisory LLC
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Insights For Selling To Randall

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randall is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Randall

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Randall move?

  • They are generally fast movers and can take quick decisions
  • Can Randall take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Randall

Personality Compatibility


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