Randy Sherman

Enthusiast
DISC Type : i

Independent Technical Sales Representative at Self-employed

United States

Overview

Randy Sherman is an independent technical sales representative with over four decades of experience in the lawn, garden, and power sports industries. He leverages his background in Engineering and Industrial Management from Saginaw Valley State University to foster strong customer relationships.

His professional interests are deeply rooted in the industry, and he actively follows major outdoor power equipment brands such as Husqvarna Group and John Deere.

With over 40 years of dedicated experience, he has profound and specialized expertise in the lawn, garden, and power sports sectors.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Lawn & Garden Sector
Has over 40 years of specialized experience in this industry, demonstrating deep knowledge and a long-term commitment.
Power Sports Industry
A core area of his expertise, reflected in his extensive career and previous roles as a Vice President of Sales and Marketing.
Business Development
Highly skilled in securing new business opportunities and negotiating effectively to drive company growth.

Media Appearances

Randy has no verified media appearances

Work History

1-2026
Independent Technical Sales Representative at Self-employed
2014 - 9-2025
Vice President Sales & Marketing at Zama Group
4-2000 - 2014
Vice President Sales & Marketing at Zama Group
1995 - 2000
Engineering Sales Manager at Walbro

Education

1-1986 - 6-1990
Engineering/Industrial Management from Saginaw Valley State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : United States Job Level : Junior Designation : Independent Technical Sales Representative at Self-employed
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Randy

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Randy move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Randy take some risk or not?

  • They can take some low-probability risks if needed.

You And Randy

Personality Compatibility


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