Randy Thiessen

Captain
DISC Type : SD

Chief Marketing Officer at Horizon Trailers LLC

Riva Palacio Municipality, Chihuahua, Mexico

Overview

As Chief Marketing Officer at Horizon Trailers, Randy Thiessen leads brand and demand programs with a focus on helping U. S. dealers succeed. He leverages his previous experience as the companys CTO to pair effective storytelling with strong, efficient systems.

Outside of work, Randy is a devoted husband and father. He is a person of faith, expressing gratitude for his family, church, and health. He values the opportunity to connect with and learn from others in his personal and professional life.

Unique fact: Randy transitioned from being the Chief Technology Officer to Chief Marketing Officer at Horizon Trailers in August 2023.

Personality Overview

Consummate Professional

Dynamic But Sincere

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Dealer-First Strategy
His primary professional goal is to help dealers sell more by using regular feedback loops and providing quick turnarounds on requests.
Technical Storytelling
He combines his CTO background with his marketing role to create content that highlights product value, such as specific trailer features and real-world applications.
Faith and Family
He publicly shares his gratitude for his family, church, and health, indicating these are central values in his life.

Media Appearances

Randy has no verified media appearances

Work History

8-2023
Chief Marketing Officer at Horizon Trailers LLC
1-2022 - 3-2023
IT Manager at Horizon Trailers LLC

Education

Randy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 3 Location : Riva Palacio Municipality, Chihuahua, Mexico Job Level : Leadership Designation : Chief Marketing Officer at Horizon Trailers LLC
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Randy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Randy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Randy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Randy

Personality Compatibility


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