Raquel Alves in

Raquel Alves

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Head of Digital & Brand at Vorwerk UK and Ireland
📍 Sandhurst, England, United Kingdom

As Head of Digital & Brand at Vorwerk UK, Raquel has over a decade of experience in customer-centric marketing, focusing on revenue growth through innovative strategies. A graduate of the University of South Africa with degrees in Psychology and Commerce, she is also a Certified Digital Marketing Professional with a history of progressive roles within Vorwerk.

Raquel is a passionate food lover, a detail she highlights in her professional life. Her interest extends to specific cuisines, as shes recently been "obsessed with onagiri. " She actively seeks to build teams with people who share a similar passion for food and social media, blending her personal interests with her professional role.

She prefers to collaborate directly with skilled freelancers for specialized tasks like Google Ads, rather than engaging with agencies.

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Experience
12 Years
Current Role
Head of Digital & Brand
Job Level
Mid-senior
Location
Sandhurst, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Raquel cares about

Product Relaunches
Expressed great excitement after personally organizing and hosting the first press day to relaunch the Thermomix TM7 to the UK and Irish markets.
Strategic Marketing Value
Passionate about correcting the misconception that marketing is not a strategic function, pushing back against phrases like "marketing just copy and paste. "
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Career

Work history

11-2024
Head of Digital & Brand
Vorwerk UK and Ireland
1-2020 - 11-2024
Customer Marketing Manager
Vorwerk UK and Ireland
2-2018 - 12-2019
Marketing Operations Executive
Vorwerk UK and Ireland
2-2017 - 1-2018
Recipe Marketer
Vorwerk UK and Ireland
6-2016 - 2-2017
Business to business coordinator
Waitrose
In the press

Media appearances

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Education
2016 - 2020
Bachelor of Psychology
University of South Africa/Universiteit van Suid-Afrika
2011 - 2015
Bachelor of Commerce (BCom)
University of South Africa/Universiteit van Suid-Afrika
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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