Raquel Alves

Critic
DISC Type : C

Head of Digital & Brand at Vorwerk UK and Ireland

Sandhurst, England, United Kingdom

Overview

As Head of Digital & Brand at Vorwerk UK, Raquel has over a decade of experience in customer-centric marketing, focusing on revenue growth through innovative strategies. A graduate of the University of South Africa with degrees in Psychology and Commerce, she is also a Certified Digital Marketing Professional with a history of progressive roles within Vorwerk.

Raquel is a passionate food lover, a detail she highlights in her professional life. Her interest extends to specific cuisines, as shes recently been "obsessed with onagiri. " She actively seeks to build teams with people who share a similar passion for food and social media, blending her personal interests with her professional role.

She prefers to collaborate directly with skilled freelancers for specialized tasks like Google Ads, rather than engaging with agencies.

Personality Overview

Critic

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Product Relaunches
Expressed great excitement after personally organizing and hosting the first press day to relaunch the Thermomix TM7 to the UK and Irish markets.
Strategic Marketing Value
Passionate about correcting the misconception that marketing is not a strategic function, pushing back against phrases like "marketing just copy and paste. "
Food & Social Media
Combines her personal passion for food with her work by looking for team members who are also "foodies with a passion for social. "

Media Appearances

Raquel has no verified media appearances

Work History

11-2024
Head of Digital & Brand at Vorwerk UK and Ireland
1-2020 - 11-2024
Customer Marketing Manager at Vorwerk UK and Ireland
2-2018 - 12-2019
Marketing Operations Executive at Vorwerk UK and Ireland
2-2017 - 1-2018
Recipe Marketer at Vorwerk UK and Ireland
6-2016 - 2-2017
Business to business coordinator at Waitrose

Education

2016 - 2020
Bachelor of Psychology from University of South Africa/Universiteit van Suid-Afrika
2011 - 2015
Bachelor of Commerce (BCom) from University of South Africa/Universiteit van Suid-Afrika

More Information

Social Presence :

Prographics :

Exp : 12 Location : Sandhurst, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital & Brand at Vorwerk UK and Ireland
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Insights For Selling To Raquel

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raquel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Raquel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Raquel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Raquel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Raquel

Personality Compatibility


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