Raquel Baeza in

Raquel Baeza

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Marketing Manager Spain at Farmina
📍 Greater Barcelona Metropolitan Area, Spain

Raquel is a Marketing Manager with over a decade of experience leading digital growth strategies in the Industrial, Healthcare, and FMCG sectors. She is an expert in data-driven marketing and omnichannel brand activation, with a history of delivering over 30% average growth. She holds an executive certificate in Digital Transformation from Esade.

Colleagues and direct reports describe her as proactive, decisive, and personable, with a strong ability to foster collaborative and positive team environments. Her international experience in Ireland and Singapore highlights her adaptability and global perspective, valuing shared experiences and teamwork to achieve goals.

She has lived and worked internationally in both Ireland and Singapore and studied Intercultural Communication in Shanghai.

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Experience
13 Years
Current Role
Marketing Manager Spain
Job Level
Middle
Location
Greater Barcelona Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Raquel cares about

Data-Driven Growth
Her profile emphasizes a results-oriented approach, using analytics and KPIs to achieve measurable growth and improve lead conversion.
Global Brand Strategy
She has extensive experience adapting global marketing projects for local markets, specifically in Spain and Portugal for large multinational companies.
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Career

Work history

4-2024
Marketing Manager Spain
Farmina
9-2022 - 3-2024
Digital Specialist
Farmina
9-2019 - 8-2022
Marketing Manager Iberia
Rösler International GmbH & Co. KG
4-2018 - 7-2019
Country Marketing Manager Iberia
PETRONAS Lubricants International
8-2017 - 4-2018
Marketing Network Specialist
PETRONAS Lubricants International
In the press

Media appearances

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Education
2016 - 2017
InDIGITAL Executive Program in Marketing and Digital Transformation
Esade
2015 - 2016
Shanghai International Studies University - Intercultural Communication
Shanghai International Studies University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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