Raquel Baeza

Critic
DISC Type : C

Marketing Manager Spain at Farmina

Greater Barcelona Metropolitan Area, Spain

Overview

Raquel is a Marketing Manager with over a decade of experience leading digital growth strategies in the Industrial, Healthcare, and FMCG sectors. She is an expert in data-driven marketing and omnichannel brand activation, with a history of delivering over 30% average growth. She holds an executive certificate in Digital Transformation from Esade.

Colleagues and direct reports describe her as proactive, decisive, and personable, with a strong ability to foster collaborative and positive team environments. Her international experience in Ireland and Singapore highlights her adaptability and global perspective, valuing shared experiences and teamwork to achieve goals.

She has lived and worked internationally in both Ireland and Singapore and studied Intercultural Communication in Shanghai.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Data-Driven Growth
Her profile emphasizes a results-oriented approach, using analytics and KPIs to achieve measurable growth and improve lead conversion.
Global Brand Strategy
She has extensive experience adapting global marketing projects for local markets, specifically in Spain and Portugal for large multinational companies.
Digital Transformation
A core focus of her career and a subject she studied at the executive level at Esade, reflecting a deep interest in modernizing marketing.

Media Appearances

Raquel has no verified media appearances

Work History

4-2024
Marketing Manager Spain at Farmina
9-2022 - 3-2024
Digital Specialist at Farmina
9-2019 - 8-2022
Marketing Manager Iberia at Rösler International GmbH & Co. KG
4-2018 - 7-2019
Country Marketing Manager Iberia at PETRONAS Lubricants International
8-2017 - 4-2018
Marketing Network Specialist at PETRONAS Lubricants International

Education

2016 - 2017
InDIGITAL Executive Program in Marketing and Digital Transformation from Esade
2015 - 2016
Shanghai International Studies University - Intercultural Communication from Shanghai International Studies University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : Marketing Manager Spain at Farmina
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Insights For Selling To Raquel

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raquel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Raquel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Raquel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Raquel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Raquel

Personality Compatibility


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